Marketing Manager (Web Operations)

Overview

Aquent is partnering with a leading global company that stands at the forefront of digital innovation, constantly expanding its reach and enhancing customer experiences worldwide. This dynamic organization is committed to delivering exceptional online experiences to a vast global audience, with ambitious goals that shape the future of digital engagement.

Are you ready to make a significant impact on a global scale? We are seeking a highly motivated individual to step into a pivotal role that will directly shape our client’s worldwide digital presence. This is an incredible opportunity to lead critical UX and SEO projects, establish best practices, and implement innovative website solutions that will directly fuel business growth and elevate customer engagement across new and expanding markets. You will be instrumental in launching new web properties in multiple countries, making a tangible difference in how millions interact with a leading brand.

What You’ll Do

• Lead the creation, modification, and maintenance of content for global marketing websites and other owned & operated web properties, ensuring the highest standards of quality assurance and meticulous attention to detail.
• Drive new website launches in emerging markets, collaborating closely with diverse cross-functional teams to ensure seamless execution and strategic alignment.
• Serve as a technical subject matter expert for digital experiences, web analytics, SEO, web production, and system integrations, providing essential guidance and expertise that shapes digital strategy.
• Execute strategic UX and SEO projects from conception to completion, identifying and implementing innovative website solutions that directly achieve business goals and significantly enhance customer experience.
• Manage and prioritize multiple web requests efficiently, providing timely status communications, adhering to service level agreements (SLAs), and proactively highlighting potential risks and issues to ensure smooth operations.
• Cultivate and maintain strong relationships with internal and external stakeholders, including marketing, analytics, and technology teams, to ensure cohesive alignment across all channels and initiatives.
• Monitor key web analytics performance indicators (KPIs), create comprehensive reports, and identify crucial opportunities for optimization and A/B testing to continuously improve site performance and user engagement.
• Anticipate, troubleshoot, and swiftly resolve site health issues in close partnership with development resources, ensuring continuous uptime and optimal functionality.

What You’ll Bring

• 4+ years of experience in website strategy, web operations, or digital program management, demonstrating a proven track record of success.
• Proven experience managing enterprise content management systems (CMS), including expertise in template development, page building, and optimizing publishing workflows.
• Proficiency with industry-standard web analytics tools (e.g., Adobe Analytics, Google Analytics) and a demonstrated ability to build insightful reporting dashboards to effectively measure and communicate site performance.
• Working knowledge of SEO and AEO best practices, with a clear understanding of how they inform site architecture, content strategy, and page optimization to drive organic growth.
• Experience leading complex cross-functional web programs end-to-end, encompassing meticulous scoping, effective stakeholder alignment, and successful delivery that meets strategic objectives.
• Strong analytical and communication skills, coupled with a proven ability to manage projects autonomously and work effectively as an independent, self-starting professional.

Desired Attributes

• A degree in Marketing or a related field, providing a strong theoretical foundation for practical application.
• A deep understanding of website functionality and architecture, enabling you to contribute to robust and scalable solutions.
• A steadfast commitment to maintaining high standards, consistently delivering exceptional results, and a strong customer obsession that drives continuous improvement.