UGC Marketing Manager

Overview

Imagine shaping the voice and growth of a category-defining digital platform that empowers over half a million people globally to improve their daily lives. Aquent is thrilled to partner with an innovative, rapidly expanding mobile consumer platform specializing in personalized self-discovery and digital well-being. As a key catalyst for this vibrant community, you will have the unique opportunity to build a high-volume content engine from the ground up, directly influencing how hundreds of thousands of users connect, grow, and transform their daily routines.

The Opportunity

We are seeking a visionary growth strategist and hands-on operator ready to ignite and scale a world-class creator program. In this pivotal role, you will be the driving force behind the platform’s reach and engagement, cultivating a thriving community of creators and establishing a high-volume user-generated content (UGC) engine. This is your chance to lead high-impact initiatives, collaborate closely with executive leadership, and play a defining role in shaping the future of a rapidly growing digital wellness ecosystem.

What You’ll Do

• Lead the end-to-end development and scaling of a high-volume UGC creator engine, establishing the foundation for continuous growth and innovation.
• Recruit, onboard, and manage a robust network of 50 to 100+ micro-creators, strategically optimizing for content volume and implementing incentive-based models to maximize output.
• Direct and empower a remote support team of 5 to 10 individuals, ensuring seamless day-to-day coordination and operational excellence across all program initiatives.
• Implement and optimize automated workflows utilizing cutting-edge tools such as Zapier, Make, and advanced AI platforms to streamline creator sourcing, outreach, brief delivery, and content repurposing.
• Develop and maintain sophisticated attribution tracking models to meticulously analyze performance, return on investment (ROI), and conversion metrics across all creator campaigns, ensuring data-driven decision-making.
• Oversee broader influencer collaborations, including strategic contract negotiations and cultivating long-term talent relationships across major platforms like TikTok, Instagram, and YouTube.
• Proactively identify and capitalize on high-converting content trends, viral hooks, and innovative creative formats, ensuring the platform remains at the forefront of digital engagement.
• Collaborate closely with leadership to shape overall growth strategy, refine brand positioning, and successfully launch major product features.
• Lead the strategic development, hiring, and management of a high-performing growth marketing department, encompassing multiple acquisition disciplines and fostering a culture of continuous excellence.
• Expand strategic oversight into critical growth areas including paid media (Meta/Google advertising), App Store Optimization (ASO), organic social, SEO, and community engagement initiatives.
• Drive impactful product marketing workflows, overseeing the execution of push notifications, lifecycle emails, and feature rollout campaigns to effectively engage and retain users.

What You’ll Bring

• 4 to 8 years of hands-on experience in performance marketing, creator management, or social-first growth strategies.
• A proven track record of successfully building and managing high-volume UGC or influencer programs from scratch, ideally within a consumer app or high-growth brand environment.
• Demonstrated experience delegating to and effectively directing remote or cross-functional support teams, ensuring cohesive execution.
• Exceptional analytical capability with deep expertise in marketing attribution, campaign measurement, and performance optimization.
• A systems-first mindset with fluency in leverage-enabling tools like AI platforms, Zapier, or Make to automate operational workflows and enhance efficiency.
• Strong charisma and outstanding interpersonal skills, essential for managing high-touch creator relationships, combined with rigorous analytical abilities to drive results.
• A deep understanding of social media algorithms, modern content trends, and the dynamics that drive organic virality.

Bonus Points

• Experience scaling consumer mobile apps, subscription services, or high-growth viral brands.
• Familiarity with creator whitelisting, Meta/TikTok paid acquisition, or App Store Optimization (ASO).
• A personal passion for lifestyle, modern self-care, or personal growth digital platforms.