Media Planning & Strategy Lead - SF

Overview

Aquent is partnering with an innovative agency client that is at the forefront of delivering impactful marketing solutions for dynamic events. This client is known for their strategic approach and ability to connect brands with audiences through compelling campaigns. Join a team dedicated to pushing boundaries and achieving remarkable results in the fast-paced world of event marketing.

We are seeking a visionary strategist to join our client’s team and significantly influence their event marketing initiatives. In this pivotal role, you will be instrumental in shaping the marketing strategy, bringing invaluable local market insights, and driving full-funnel campaign success. Your expertise will directly contribute to enhancing brand awareness, fostering consideration, and ultimately boosting ticket sales for exciting events. This is an opportunity to challenge conventional thinking, identify untapped opportunities, and make a tangible impact on high-profile projects from day one.

Key Responsibilities

• Provide crucial local market intelligence, encompassing media landscape understanding, audience behaviors, cultural nuances, competitive analysis, and the local sporting and entertainment calendar.
• Collaborate closely with central strategy and paid media teams to refine and challenge event marketing strategies, including audience targeting, channel selection, media mix optimization, and campaign phasing.
• Contribute to strategy across a diverse range of channels, including Traditional/Direct Media (Linear TV, BVOD, Cinema, Radio, Print, OOH/DOOH, Direct Digital Display/Video), Digital Platforms (Meta, Google Search, Display, YouTube, TikTok, Snapchat, Spotify, and other Digital Audio), and Programmatic channels (Display, Online Video, Connected TV, Digital Audio, BVOD, Programmatic DOOH).
• Leverage existing relationships and networks to facilitate introductions and explore relevant opportunities within the local market.
• Offer expert recommendations on messaging, creative approaches, and activation ideas tailored to resonate effectively with local audiences.
• Engage in key planning discussions and workshops, effectively presenting and articulating local market recommendations to client stakeholders.

Qualifications

• Strong background in integrated marketing, media strategy, or event marketing, with a preference for experience within sport, entertainment, or live events.
• Excellent knowledge of the local market, including media landscape, consumer behavior, and cultural trends.
• Proven experience in developing full-funnel paid marketing campaigns across both digital and traditional channels.
• Established relationships across relevant local media, marketing, and partnership networks.

Preferred Qualifications

• Experience with paid partnerships, including publishers, content/editorial partners, social creators/influencers (especially through TikTok and Meta creator marketplaces with a focus on micro-creators), and podcast sponsorships/partnerships.