Senior Brand Marketing Manager

Overview

Our partner, a highly respected and mission-driven organization, is dedicated to building lasting trust and delivering exceptional value to its unique community through innovative services. With a focus on member-centric strategies and unparalleled brand integrity, this organization is a leader in its industry, consistently striving to enhance the experience and well-being of those it serves.

This is an exceptional opportunity to join a dynamic team as a senior brand marketing professional, where your expertise will directly shape the public face and strategic direction of some of the organization’s most visible and impactful initiatives. You will be at the forefront of driving brand awareness and engagement, playing a pivotal role in high-profile partnerships and regional campaigns. Your work will not only elevate the brand but also directly contribute to the organization’s mission and success by connecting with its community in meaningful ways.

What You Will Do

• Lead and contribute to the development of integrated marketing strategies and go-to-market plans for multi-channel campaigns, significantly driving brand awareness and engagement.
• Collaborate closely with project managers, sponsorship teams, and creative partners to initiate and execute impactful regional sponsorship activations and sports/entertainment partnerships.
• Prepare succinct, high-impact campaign updates and performance reports, presenting campaign ROI and key performance indicators directly to executive leadership.
• Partner daily with Agile SCRUM teams, Project Managers, Media Partners, Legal/Compliance teams, and in-house creative agencies, utilizing platforms like Adobe Workfront for intake, kickoffs, and discovery sessions.
• Review market research, competitive intelligence, and campaign performance data to identify trends, derive actionable insights, and continuously optimize in-market campaigns.
• Manage assigned campaign budgets, including estimate submissions and tracking financial performance against forecasts.
• Ensure all marketing activities strictly adhere to established risk, legal, and compliance policies and standards.

What You Bring

We are seeking a highly motivated individual with a proven track record in brand marketing and a passion for driving impactful campaigns. Your ability to strategize, execute, and communicate effectively will be key to your success in this role.

Required Qualifications

• Bachelor’s degree OR 4 additional years of related marketing experience in lieu of a degree (10 years total without a degree).
• 6+ years of progressive experience in marketing strategy, brand management, or campaign development.
• Solid understanding of operating within a structured Go-To-Market (GTM) environment and working alongside project management frameworks (e.g., Agile, SCRUM, or Adobe Workfront).
• Exceptional written and verbal communication skills, with a proven ability to synthesize complex campaign data into concise executive-level summaries.
• Strong organizational abilities, with a track record of managing multiple large-scale initiatives simultaneously.

Preferred Qualifications & Attributes

• Experience supporting member-centric, customer-centric, or major global/national consumer brands, with a focus on brand trust and customer experience over hard sales.
• Personal, professional, or familial connection to the military community or familiarity with military culture.
• Prior experience working with in-house or external creative agencies, media partners, and high-visibility sports/entertainment sponsorships.
• Ability to quickly ramp up, pick up existing workflows, and operate self-sufficiently within 90 days.