Digital Marketing Program Manager

Overview

Aquent is partnering with a leading institution dedicated to advancing knowledge and innovation, serving a vital mission within its community and beyond. This organization is at the forefront of its field, leveraging cutting-edge approaches to engage its audiences and communicate its impact. Join us in supporting their mission by bringing your expertise to a dynamic team where your contributions will directly shape how critical information reaches key stakeholders, driving engagement and furthering their impactful initiatives.

About the Opportunity

Are you a digital marketing enthusiast with a passion for transforming strategy into impactful campaigns? We are seeking a highly motivated individual to step into a pivotal role, where you will be instrumental in elevating digital marketing efforts. This position offers the unique opportunity to manage diverse digital projects, from website enhancements to comprehensive advertising campaigns, directly contributing to the success of critical marketing strategies. You will play a key role in optimizing performance across various digital channels, ensuring that every initiative not only meets but exceeds its objectives. Your work will directly influence audience engagement and the overall effectiveness of communication, making a tangible difference in how the organization connects with its community.

What You’ll Do

• Manage digital marketing projects, including website updates, digital advertising, and other campaign tactics, in close partnership with senior marketing leadership.
• Develop and maintain project timelines, deliverables, and workflows to ensure timely and effective execution of digital initiatives.
• Coordinate with cross-functional stakeholders, vendors, and digital partners to facilitate project delivery and proactively resolve any issues that may impact timelines or performance.
• Support CRM and marketing automation activities, encompassing campaign setup, audience coordination, and deployment.
• Collaborate with web, creative, analytics, and technology teams to align digital deliverables with overarching campaign objectives and requirements.
• Apply your expertise in digital marketing channels, platforms, and best practices to recommend and implement effective digital tactics.
• Advise senior marketing leadership on digital strategies, channel opportunities, and execution considerations to support campaign goals.
• Support the implementation and optimization of digital campaigns across web, digital advertising, email, CRM/marketing automation, and other digital channels.
• Stay current with digital marketing trends, tools, and best practices, applying relevant knowledge to enhance campaign effectiveness.
• Contribute to the development of campaign measurement plans, performance metrics, and key performance indicators (KPIs).
• Compile, analyze, and interpret digital performance data and campaign results to derive actionable insights.
• Develop and deliver regular reports and performance insights to inform strategic campaign decisions.
• Identify opportunities to improve digital tactics, audience engagement, and campaign performance based on data and insights.
• Support post-campaign analysis and provide recommendations for future campaigns.

What You’ll Bring

Must-Have Qualifications:

• Bachelor’s degree or a related certificate in marketing, communications, digital marketing, or a related field.
• 2–5 years of experience in digital marketing, campaign management, marketing communications, or a related field.
• Working knowledge of digital marketing channels and platforms, including websites, digital advertising, email, CRM/marketing automation, social media, and analytics.
• Proven experience supporting the execution of digital marketing campaigns and translating marketing strategies or briefs into digital tactics and deliverables.
• Experience coordinating digital projects, including managing timelines, deliverables, vendors, and cross-functional stakeholders.
• Proficiency in using digital analytics and reporting tools to monitor campaign performance and identify opportunities for optimization.
• Strong organizational and project management skills, with the ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
• Exceptional communication and collaboration skills, with the ability to build effective working relationships across marketing, creative, web, analytics, technology, and external partners.
• Strong attention to detail and the ability to manage projects from planning through execution and reporting.

Nice-to-Have Qualifications:

• Experience in the healthcare sector.