Marketing Analyst (I)

Overview

Aquent is partnering with a globally recognized leader at the forefront of innovation, shaping the future of technology, entertainment, and the creator economy. This company’s groundbreaking products and platforms impact millions worldwide, fostering connection, creativity, and progress. Join a team where your expertise will directly contribute to understanding and shaping public perception.

Are you a data-driven storyteller passionate about uncovering insights that drive strategic decisions? We’re seeking a talented individual to join a dynamic team, where your expertise in social listening will directly influence product strategies and brand perception. This is an incredible opportunity to make a tangible impact, transforming raw social data into compelling narratives that guide critical business outcomes and inform strategic initiatives across various product and marketing teams.

What You’ll Do

• Lead the execution of sophisticated social listening queries using Boolean logic within industry-leading tools like Brandwatch, Sprinklr, and Meltwater.
• Extract, meticulously analyze, and interpret vast amounts of social data to pinpoint emerging trends, critical conversations, and nuanced sentiment.
• Develop and deliver high-impact, actionable insight deliverables, including comprehensive reports and engaging presentations (e.g., slide decks), tailored for diverse audiences.
• Translate complex data into compelling narratives, utilizing powerful data storytelling techniques, insightful charts, graphs, and editorial summaries to inform and influence stakeholders across the organization.
• Provide crucial reporting support for product launch cadences, ensuring timely and relevant insights inform strategic rollouts.
• Swiftly respond to ad hoc crisis and escalation reports, providing critical insights and analysis under demanding, high-pressure circumstances.
• Leverage and optimize existing dashboards and query templates to streamline analysis and reporting processes.
• Proactively identify and champion improvements and optimizations for social listening methodologies, tools, and reporting frameworks.
• Collaborate effectively with managers and cross-functional teams to strategically prioritize ad hoc requests alongside planned initiatives, ensuring optimal resource allocation.

Must-Have Qualifications

• Proven proficiency with social listening and query-building using Boolean logic.
• Hands-on experience with at least one of the following social listening tools: Brandwatch, Sprinklr, or Meltwater.
• Ability to translate complex data into clear, concise, and actionable insights.
• Strong data storytelling and presentation skills, with experience creating reports and presentations for various audiences.
• Experience in a fast-paced environment, managing multiple priorities and ad hoc requests.
• Excellent written communication skills for editorializing insights and summaries.
• Typically 1-4 years of relevant experience; we welcome applications from more seasoned professionals who are eager to contribute at this level.

Nice-to-Have Qualifications

• Familiarity with the tech, entertainment, or creator ecosystem.
• Additional technical skills such as SQL, Tableau/Power BI, or advanced Excel.