Conceptual Copywriter

Overview

We have an urgent new FL request for a Conceptual copywriter, ideally in the B2B Life science/ Healthcare industry.

Campaigns: Conceptual for a Pharma Client.
 

• Agilent Pharma QC and Manufacturing Efficiency Campaign
• Healthcare /Pharma client Improve Productivity Campaign

Role overview

• We are looking for an experienced conceptual copywriter to support two healthcare /Pharma client campaign projects: Pharma QC and Manufacturing Efficiency, and Improve Productivity.
• This is a campaign-focused freelance or contract role for a writer who can turn strategic messaging into distinctive creative territories, campaign lines, headlines, supporting copy, and presentation-ready conceptual work.
• The successful candidate will be comfortable developing the big idea as well as adapting it into clear, compelling copy across multiple campaign assets.
• The campaign scope of work for this job is creative concepting and planning.
• The development of creative territories that adhere to the strategic foundations and deliver the right level of differentiation.
• The work includes two rounds of amendments at each stage. The successful candidate should therefore be comfortable working collaboratively, presenting creative rationale clearly, responding to feedback, and refining concepts efficiently across a fast-moving campaign schedule.

Key responsibilities

• Develop creative territories, campaign concepts, messaging territories, and overarching narratives for both healthcare /Pharma client campaigns.
• Create campaign lines, headlines, supporting copy, and conceptual routes that translate strategic messaging into engaging creative ideas.
• Adapt the core campaign idea and messaging consistently across different channels, audiences, formats, and stages of the customer journey.
• Prepare copy, creative routes, and supporting rationale for internal and client-facing presentations.
• Work closely with Creative/Art Directors, Interactive Designers
• Artworkers, Digital Producers, Client Management, Strategists, Client Services, and other project stakeholders as necessary.
• Respond constructively to feedback and deliver revisions through the agreed amendment rounds.
• Review and edit copy to ensure that it is clear, concise, compelling, accurate, and aligned with the approved campaign messaging.

Suggested candidate profile

• Strong conceptual copywriting experience across B2B marketing and integrated campaign work
• A portfolio demonstrating creative territories, campaign platforms, big ideas, headlines, and multi-channel copy development.
• Ability to turn strategic messaging into distinctive, memorable, and practical creative concepts.
• Experience developing both short-form campaign copy and longer-form educational or technical content.
• Ability to adapt a central creative idea across digital, paid media, social, editorial, video, email, webinar, and presentation formats.
• Strong presentation skills and confidence explaining creative rationale to internal and client stakeholders.
• Experience collaborating with Art Directors, designers, producers, strategists, and account teams.
• Strong attention to detail when writing for technical, scientific, or information-heavy audiences
• Ability to work at pace, manage feedback, and refine creative efficiently within agreed amendment rounds.

Contract duration

• Freelance support period: 26 August to 23 September 2026.
• Campaign project period: August-October 2026.

Preferred experience

• Experience working in healthcare, life sciences, pharmaceutical, biotech, diagnostics, laboratory, or other science-led B2B sectors
•  Previous experience working with Agilent or comparable complex B2B healthcare and life science organisations.
• Experience writing for technical, regulated, or science-led audiences while keeping the work clear, concise, and compelling.
• Familiarity with campaign messaging frameworks, value propositions, creative territories, and integrated campaign development.
• Experience developing copy across multiple asset formats, including digital, paid media, social, editorial, video, email, and webinar-related content