Content Marketing Specialist

Overview

A Content Marketing Specialist crafts and distributes valuable, relevant, and engaging content to attract and retain a target audience, driving brand awareness and engagement. They develop and execute content strategies across various channels, including websites, social media, and email, to achieve marketing goals.

Job Responsibilities:

• Collaborate with business unit leaders to understand departmental goals and key items to market. (Additionally, regularly communicate with business unit leaders to generate content, obtain approvals for created posts, and build relationships).

• Develop content pillars (marketing strategies) for each business unit to fit their departmental goals and create social media content accordingly.

• Design static images/graphics (and videos, as needed) that are “on-brand,” engaging, clearly understandable, visually pleasing, and aligned with content pillars.

• Craft web and social media written content that is engaging, on brand, and aligned with corporate strategy and content pillars

• Collaborate with the Creative Director and coworkers through one-on-ones, email, Google Chat, and meetings to advance the marketing team’s objectives.

• Responsible for managing the social media calendar. (Automation, researching efficiencies, and optimization of posting times).

• Responsible for developing all related newsletters, branding, emails, press releases, webinars, website content, and other communications. (external/internal)

• Develop social media content and posts and plan for conference events.

• Assist with strategic planning for marketing initiatives.

• Periodically check social media analytics and adjust strategy accordingly.

• Assist with webinars.

• Research new technology, apps, and systems that may benefit the marketing team or the company.

• Responsible for generating blogs as needed.

• Keep a record of projects that have been assigned, are in progress, and have been completed on the team’s Trello board.

• Maintain confidentiality of all company and customer data, including but not limited to purchase orders, employee data, and customer accounts.

• Other duties as assigned.

Qualifications:

• A degree in marketing, communications, digital media, business, or equivalent or relevant work experience.

• Experience with Social Media content creation and calendar management.

• Excellent oral and written communication skills.

• Proficiency with basic office software, including Microsoft Office programs.

• Proficiency with either Canva or Adobe software.

• Ability to manage websites (e.g., WordPress, elementor, etc.)

• Ability to prioritize multiple projects and manage deadlines.

• Ability to work well with multiple departments and customer groups.

• Ability to work independently with minimal supervision as well as in a team environment.

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