Digital Media Specialist

Overview

Our client, a B2B-focused agency, is seeking a part-time Digital Media Specialist to execute and optimize paid digital media campaigns. 

• HOURS: Part-time contract (baseline ~5 hours/week, up to 10 hours/week depending on campaign volume and reporting cadence)
• LOCATION: Remote
• DURATION: 6 months with the potential to extend 

What You’ll Do

~ Build and manage paid media campaigns across LinkedIn, Meta, Google, and display platforms

~ Create audience targeting strategies aligned to Account-Based Marketing (ABM) programs

~ Build campaign structures and manage campaign budgets

~ Launch and QA campaigns across advertising platforms

~ Monitor campaign performance and optimize based on results

~ Manage A/B testing strategies

~ Build dashboards and weekly performance reports

~ Recommend optimization opportunities based on campaign data

~ Work closely with designers to ensure creative follows platform best practices

~ Collaborate with clients on campaign strategy and reporting

~ Stay current on platform updates and emerging advertising capabilities

What Success Looks Like

~ You’re both analytical and proactive.

~ You don’t simply report campaign performance. You identify opportunities to improve it.

~ You understand how creative, audience targeting, messaging, and optimization work together.

~ You enjoy testing, learning, and continuously improving campaign performance.

~ You understand how to target specific audiences and accounts within the advertising platforms.

Qualifications

~ 5-7 years of digital advertising experience

~ Strong experience managing LinkedIn Campaign Manager

~ Hands-on experience with Meta Ads Manager and Google Ads

~ Experience building and optimizing B2B demand generation campaigns

~ Strong analytical skills with experience in campaign reporting and attribution

~ Excellent communication skills and strong attention to detail

About Skill:

Skill connects the best professional, IT, engineering, financial and administrative talent with the world’s biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.