SEO/GEO Manager- BEAUTY

Overview

Aquent, a leading talent solutions partner, is thrilled to collaborate with an iconic portfolio of beauty brands to find a visionary leader ready to redefine digital discovery and lead the charge into the future of online engagement. This is an unparalleled opportunity to shape how consumers discover and interact with products, making a profound impact on brand visibility and market leadership across a channel-less ecosystem. You will be instrumental in pioneering “Agentic Commerce,” ensuring that brands are the preferred choice for AI agents and Large Language Models (LLMs), architecting seamless, brand-aligned conversations, and elevating digital presence by leveraging high-fidelity structured data.

About the Role

In this dynamic and forward-thinking position, you will be at the forefront of a pivotal shift from traditional Search Engine Optimization (SEO) to cutting-edge Generative Engine Optimization (GEO). You will drive strategic evolution for a renowned beauty enterprise, directly influencing how millions discover and connect with beloved brands. This role offers the chance to innovate, lead a specialized team, and champion groundbreaking strategies that will set new industry standards for digital presence and consumer interaction in the age of AI.

What You’ll Do

• Direct the strategy to pivot brands from traditional search discovery to dominance within Generative AI engines.
• Develop the framework for “Agentic Commerce,” ensuring the digital ecosystem facilitates seamless, brand-aligned conversations with LLM partners.
• Lead strategic projects to share high-quality structured data with LLMs, ensuring technical precision in how product information is ingested, understood, and recommended by AI.
• Champion AI Prompting best practices within the team to test, validate, and optimize brand visibility and conversational accuracy.
• Own the end-to-end management and brand-level rollout of GEO measurement and new tracking tools.
• Establish and operationalize the “GEO Accelerator Flywheel”—a continuous process of gathering data-driven insights and sharing with internal teams to drive rapid content updates.
• Manage and develop a specialized team responsible for creating best-in-class playbooks that standardize GEO optimization across all business divisions.
• Lead the community of stakeholders, acting as a strategic facilitator to simplify complex technology shifts into actionable brand growth strategies.
• Onboard and manage relationships with cutting-edge technology vendors to maintain a competitive advantage in AI and GEO.
• Develop strong relationships with colleagues across the organization to share their “SEO to GEO” journey, cascade best practices, and their digital transformation roadmap.

What You’ll Bring

• 5+ years of experience in the digital space, with a proven track record in SEO, Digital Shelf technology, and D2C strategy.
• **Experience within the beauty industry is a must-have.**
• Highly adaptable and technologically curious; ability to learn, test, and master new platforms and AI tools at the speed of the market.
• Excellent verbal and written communication skills; ability to present complex technical roadmaps to executive leadership and influence cross-functional partners.
• Hands-on experience with AI Prompting and a technical understanding of LLM behavior and structured data requirements.
• Proven ability to manage complex vendor relationships and lead a community of diverse internal stakeholders.
• Ability to excel in a fast-paced, ever-changing environment with a proactive “driver” mindset.
• Bachelor’s Degree required.
• Proficiency in Digital Shelf Analytics and equivalent PIM/DAM platforms.
• Experience with traditional SEO tools (e.g., Conductor) and a deep understanding of emerging GEO measurement platforms.
• Knowledge of Schema.org, JSON-LD, and Knowledge Graphs.