Customer Lifecycle Management Campaign Manager

Overview

The CLM Campaign Manager supports strategy execution for assigned products, markets, and audience segments. They will partner closely with a Senior CLM Strategist to translate strategic direction into detailed, accurate campaign briefs, performance reporting, and launch readiness. This is a tactical role requiring extremely high attention to detail, strong communication, strong data storytelling instincts, and familiarity with CRM campaigns.

Years of Experience

• 7+ years of experience in campaign management, lifecycle/CRM marketing, or a related marketing strategy function.

Key Responsibilities

Develop comprehensive campaign briefs (~40% of role):

• Co-write functional briefs alongside the Senior CLM Strategist, with high attention to detail across US and Rest of World translation, campaign scope, the segmentation matrix, and the landing destination matrix.
• Provide clear direction that carries through to creative, product, and data science partners.

Translate performance data into strategic narratives (~40% of role):

• Input into weekly, monthly, and ad hoc performance reporting, partnering with the analytics team and Senior CLM Strategist on complex analysis to deliver the business-level story.
• This includes identifying the clear takeaway, asking the right questions, and tracking which decisions are driving performance shifts.

Own launch readiness and execution for CLM journeys and creative updates (~20% of role):

• Align with leadership on go/no-go decisions, oversee QA (filling gaps as needed across copy matrices, feature placement, and link/PT testing), monitor live launches, and drive urgent in-launch decisions; manage journey refreshes including new creative and audiences.

Required Skills Must-have

• Demonstrated background in lifecycle marketing campaigns, including brief development and segmentation strategy
• Prior hands-on experience working with CRM tools — examples include Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, HubSpot, Iterable, Responsys
• Strong data storytelling skills
• Able to translate complex performance data into clear, actionable business narratives for non-analyst audiences
• Prior hands-on experience working with analytics/reporting tools — examples include Tableau, Looker, Power BI, Google Analytics, Adobe Analytics, or SQL-based reporting/ querying tools
• High attention to detail, particularly across multi-market (US / Rest of World) campaign execution, including scope and segmentation management

Preferred / Nice-to-have:

• Proven ability to manage launch readiness end-to-end, including QA oversight and live go/no-go decision-making
• Strong written and verbal communication skills, with the ability to present to leadership and cross-functional partners concisely and confidently

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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