Marketing Analyst (III)

Overview

**Aquent is partnering with a leading global technology company**

We are seeking a curious, collaborative, and strategically-minded Marketing Analyst (Research & Insights Contractor). In this role, you will support our Platforms and Ecosystems team, focusing heavily on the Google Play ecosystem (including the Play Store and Play Gaming), with occasional coverage for products like Chromebook and Chrome browser.

You will act as the crucial bridge between business strategy and research execution, managing relationships with external research agencies and translating complex user data into compelling, actionable stories that shape our 2026 marketing strategy.

Key Information

• Position Type: Marketing Analyst – Research & Insights Contractor
• Duration: Approximately 5–6 months (with a planned handoff overlap with the incumbent).
• Reporting To: Meaghan Davenport.
• Primary Tools: Google Workspace (Sheets, Slides, Docs) and optional AI tools (such as AI Studio/Gemini). Note: Specialized BI tools like Looker, Power BI, or Google Analytics are not required for this role.

Responsibilities

• Research Translation: Work with product marketing managers (PMMs) to translate high-level business questions into structured, actionable research strategies.
• Vendor & Program Management: Manage and collaborate closely with global powerhouse research firms (e.g., Ipsos, Kantar) as well as boutique research agencies (e.g., Thursday Strategy) to execute studies.
• Insight Synthesis: Oversee the research lifecycle, synthesizing both qualitative and quantitative research reports into coherent, executive-ready summaries.
• Strategic Storytelling: Craft and present highly resonant data narratives to guide product strategy, H2 planning, and the upcoming 2026 marketing strategy.
• Cross-Functional Collaboration: Partner directly with Play PMMs (brand, experience, loyalty, and gaming teams), data analysts, and peer researchers to share knowledge and align insights.

Qualifications

What We Are Looking For:

• The Consultant Mindset: Strong comfort with ambiguity, a process-oriented workflow, and an eagerness to learn.
• Storytelling Expertise: Exceptional communication skills with a proven track record of finding the “nugget” of truth in data and presenting it compellingly to stakeholders.
• Broad Research Familiarity: Solid understanding of various qualitative and quantitative research methodologies, enabling you to guide external vendors effectively.
• Interpersonal Savvy: Experience navigating stakeholder pushback, aligning cross-functional teams, and presenting complex or challenging insights with tact.

Preferred Experiences (Standout Attributes):

• Experience in an agency, marketing consultancy, or advertising strategy role where you bridged research and business strategy.
• Client-side consumer insights experience in B2C tech, media, or fast-moving consumer goods (e.g., Procter & Gamble).
• A strong interest or background in gaming, gaming audiences, or niche high-value consumer groups.
• Experience integrating AI/VR/AR concepts or utilizing AI workflows (e.g., Google AI Studio, Gemini) for raw data analysis.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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