Paid Search Specialist (Freelance)

Overview

Our client is seeking a highly skilled and adaptable Paid Search Specialist on a temporary, freelance basis. This role is crucial for supporting their expanding client base and alleviating the current workload of the in-house team. The specialist will be responsible for managing B2B paid search campaigns across Google Ads and Microsoft Ads, handling a wide spectrum of budgets from $2,000 to over $100,000 per month. A key aspect of this position involves direct client interaction, requiring strong communication and client-facing skills. This role is integral to maintaining high-quality service delivery and supporting their strategic growth initiatives.

Responsibilities:

• Manage and optimize paid search campaigns across Google Ads and Microsoft Ads for B2B clients.
• Handle campaign budgets ranging from $2,000 to over $100,000 per month, adapting strategies as needed.
• Communicate directly with clients, providing regular updates, performance insights, and strategic recommendations.
• Develop and implement paid search strategies aligned with client objectives and KPIs.
• Conduct keyword research, ad copy creation, and landing page optimization.
• Monitor campaign performance, analyze data, and generate comprehensive reports using Excel.
• Collaborate with internal account managers and project managers to ensure integrated campaign execution.
• Stay updated on industry trends and platform changes to ensure best practices are applied.

Qualifications:

• Minimum of 5+ years of experience in paid search management, with a strong focus on B2B campaigns.
• Demonstrated ability to manage diverse budgets, specifically from $2,000 to over $100,000 per month.
• Proven client-facing experience with excellent verbal and written communication skills.
• Expert proficiency in Google Ads and Microsoft Ads platforms.
• Advanced proficiency in Microsoft Excel for data analysis and reporting.
• Experience with advertising tools editors and SEMrush is highly desirable.
• SA360 experience is a bonus but not required.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Flexible schedule with availability for 20-30 hours per week.
• Located in the US or Canada, with a preference for Eastern Time Zone or willingness to flex schedule.

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