Visual Designer

Overview

A fast-growing consumer brand is seeking a part-time Visual Designer with strong marketing and video experience to help elevate its brand aesthetic and digital presence. This role is ideal for a designer who blends creative storytelling with performance-driven design, especially across paid social and digital advertising platforms.

You’ll play a key role in translating an established brand strategy into compelling, high-performing visual assets—particularly short-form video ads—while helping modernize the overall look and feel.

What You’ll Do

• Design high-impact static and video ads for platforms including Meta and Google Performance Max
• Create short-form, low-production video content optimized for performance marketing (e.g., pre-roll, social ads)
• Translate brand strategy and guidelines into engaging marketing assets
• Collaborate closely with:
  • Brand Strategist
  • Paid Ads Specialist
  • Social Media Manager
  • Email Strategist
  • Web/Content team (site banners, digital assets)
• Help define and maintain a consistent visual identity across all digital channels
• Contribute proactive creative ideas and concepts, not just execution
• Potentially explore and advocate for new channels (e.g., TikTok) and help execute strategy

What We’re Looking For

• 4+ years of experience in visual design within marketing/advertising
• Strong portfolio showcasing:
  • Paid social ads (static + video)
  • Performance-driven creative work
• Experience designing for:
  • Meta (Facebook/Instagram)
  • Google Performance Max / YouTube pre-roll
• Ability to create engaging short-form video content (animation or motion preferred)
• Background working with consumer brands or agencies
• Strong understanding of audience-driven design and conversion-focused creative
• Proactive, concept-driven thinker who can generate original ideas

Tools & Skills

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Motion/video tools (After Effects or similar)
• Familiarity with performance marketing creative best practices

Nice to Have

• Experience developing or contributing to a TikTok content strategy
• Understanding of rapid testing environments for ad creative
• Experience working in lean, fast-moving teams

Aesthetic Direction

We’re looking for a designer who can elevate the brand visually by:

• Moving toward a more image-driven, lifestyle-focused aesthetic
• Bringing a “raw,” authentic, modern feel to content
• Creating work that resonates with a younger, design-conscious audience
• Taking inspiration from leading lifestyle brands while maintaining a unique identity

Engagement Details

• Part-time: ~20 hours/week
• Contract Duration: Through January (with evaluation for extension)
• Start: ASAP

Why This Role Matters

This role fills a critical gap—bringing video and elevated design into performance marketing efforts—and will have a direct impact on brand perception and customer acquisition.

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