Marketing Manager (III)

Overview

Aquent is proud to partner with a globally recognized technology leader that is constantly innovating and shaping the digital landscape. This is an opportunity to join a team that builds groundbreaking products and services impacting millions worldwide, driving forward the next generation of digital experiences.

Are you a visionary marketing leader passionate about driving product success and influencing market trends? We are seeking a dynamic individual to step into a pivotal role where you will be instrumental in shaping the future of exciting products and features. You’ll not only inform strategic decisions but also bring innovative solutions to life, directly impacting user engagement and market growth. This is your chance to lead, create, and inspire, making a tangible difference in how users interact with cutting-edge technology and contributing significantly to the company’s market leadership.

**What you’ll do:**

* **Strategic Product Marketing & Insights:** Act as a subject matter expert, providing critical input into product development, conducting market analysis, and forecasting industry trends to inform strategic decisions and product roadmaps.
* **Go-to-Market Leadership:** Drive the development and execution of comprehensive go-to-market strategies for new products and features, including defining positioning, messaging, and target audience engagement plans.
* **Content & Messaging Strategy:** Develop and roll out robust frameworks for product marketing content across various channels, ensuring consistent brand positioning and value propositions that resonate with users.
* **Campaign Management & Optimization:** Lead and manage medium to large-scale marketing campaigns, communications, and programs, from conception through evaluation, optimizing performance to achieve key objectives and drive user adoption.
* **Market Opportunity & User Advocacy:** Identify and validate market opportunities, leveraging user insights to advocate for enhanced user experience and integrate the user voice into product development and marketing strategies.
* **Performance Measurement:** Define, identify, collect, and track key quantitative and qualitative product and business metrics to assess performance and inform future strategies.
* **Cross-functional Collaboration:** Drive collaboration with internal and external partners, including product, engineering, and production teams, to ensure alignment and successful execution of marketing initiatives.
* **Research & Insights:** Independently determine research needs, scope, manage, and guide user research efforts to deepen understanding of market dynamics and user behavior.

**What you’ll bring:**

* **Must-Have Qualifications:**
* Demonstrated proficiency in product positioning and developing compelling value propositions.
* Strong capabilities in data analysis and synthesis to extract actionable insights.
* Deep understanding of consumer behavior and market dynamics.
* Proven experience in situational leadership, adapting strategies to evolving market conditions.
* Expertise in campaign management, from planning to execution and optimization.
* Ability to create clear and impactful marketing briefs.
* Exceptional client and partner management/advising skills.
* Solid foundation in brand management principles.
* Comprehensive industry knowledge relevant to technology products and services.
* Excellent storytelling abilities to communicate complex ideas effectively.
* In-depth knowledge of go-to-market activities and strategies.

**About Aquent Talent**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

#LI-LORENSAQUENTJOBS