Automotive Cross-Tier Media Marketing Lead

Overview

Aquent is partnering with a prominent leader in the automotive industry, renowned for its innovation and global reach. This organization is at the forefront of shaping the future of mobility, constantly pushing boundaries to deliver exceptional experiences to customers worldwide. They are seeking visionary talent to join their dynamic team and drive significant impact in their marketing strategies.

In this pivotal role, you won’t just execute; you’ll innovate, champion new technologies, and foster collaboration across a vast network of various automotive brands, local marketing associations, and dealerships. Your entrepreneurial spirit will directly shape the success of marketing initiatives, leveraging data and technology to create measurable, cohesive impact across all tiers. This is an incredible opportunity to make a tangible difference, driving performance and sales through strategic vision and hands-on leadership.

**Responsibilities:**

* **Cross-Tier Media Strategy & Innovation:**
* Collaborate with our internal media team to craft and implement comprehensive cross-tier strategies and measurement plans, ensuring seamless execution from national campaigns down to the dealership level.
* Communicate these strategies effectively to enrolled dealerships and vendors through various channels.
* Identify and integrate cross-tier audience data enhancements for participating dealerships via approved vendors, including retargeting, first/third-party data usage, and persistent ID identification.
* Act as the primary contact for cross-tier advertising goals in marketing and media stakeholder meetings.
* Partner with brand teams to pinpoint optimal tactical opportunities for dealer support, boosting retail performance and sales in key markets.
* Inject a perspective into national strategy and planning sessions, focusing on activation, consent, measurement, and efficiency.
* Champion innovation by educating teams on emerging technologies and applying them across all marketing tiers.
* Serve as the subject matter expert for all cross-tier efforts related to Tier 3 (with proven media roadmapping experience in Tier 1), overseeing feasibility vetting, partner selection, measurement planning, and launch/optimization.

* Initiate and lead direct collaborations with defined dealership groups, establishing shared objectives, timelines, and strategic opportunities.
* Cultivate strong partnerships with dealership group marketing teams, understanding their unique challenges and leveraging shared opportunities.
* Act as a dedicated advocate for dealership groups in cross-tier discussions, organizing roundtable discussions and providing data-driven recommendations that utilize unique digital and retail data.

* **Must-Have Qualifications:**

* 7+ years of experience in Advertising, Marketing, Media, Audience Targeting, or Brand team roles within retail marketing.

* Must have Tier 1 automotive media experience. 
* Bachelor’s degree in Advertising, Marketing, Business, or a related field.
* Profound understanding of digital media, advertising, automotive retail, audience targeting, and retail marketing.
* Demonstrated experience in Tier 1, Tier 2, and Tier 3 media planning development and/or execution.
* Strong grasp of the media ecosystem and paid digital advertising channels/tactics (e.g., CTV, OLA, Display, Social, SEO, GEO, DOOH).
* Familiarity with Customer Data Platforms (CDPs), digital media analytics, and audience targeting and curation.
* Experience working with major media platforms (e.g., Google, Meta, Amazon).
* Vast understanding of digital trends, consumer behaviors, industry sources, and emerging channels to drive innovation.

* **Nice-to-Have Qualifications:**
* General knowledge and experience with local marketing tools such as Call Tracking, Vehicle Merchandising, Reputation Management, Chat Tools, Trade-In Tools, and/or Digital Retailing tools.

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**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.