Communications Specialist 4 - Fluency in Spanish required

Overview

Join a leading global entertainment company that shapes the future of interactive experiences. This organization is renowned for its innovative approach to digital content and its commitment to fostering vibrant player communities worldwide.

Are you a passionate storyteller with a knack for connecting with global audiences? We’re seeking a dynamic social media expert to amplify the voice of a beloved consumer product line within a massive digital content ecosystem. In this pivotal role, you’ll be instrumental in shaping our digital presence, driving engagement, and celebrating our diverse player community. You will contribute to key initiatives by leading social planning and execution for consumer product partnerships and a dedicated Spanish-language social media channel, ensuring alignment with the broader brand voice and business objectives.

**What You’ll Do:**

* Lead social planning and execution for consumer product partnerships on social media, ensuring alignment with the brand’s broader voice, social strategy, and business objectives.
* Lead social planning and execution for a dedicated Spanish-language social media channel, ensuring brand alignment and synergy with the main account.
* Partner closely with Consumer Products, Product Marketing, and Integrated Marketing teams to understand priorities, timelines, and success metrics, translating them into effective social approaches and content plans.
* Serve as a strategic connector between business objectives and creative execution, shaping briefs and recommendations for the Creative Team to deliver culturally relevant, highly engaging social content.
* Maintain a strong pulse on culture, platform trends, and creator ecosystems, identifying opportunities to authentically connect cultural moments to consumer products.
* Perform day-to-day consumer products and dedicated Spanish-language social operations, including content planning, calendar management, copy development, publishing, community engagement, and light moderation.
* Create, curate, and elevate social content at scale, highlighting creators, user-generated content, and community moments to drive engagement, discovery, and sustained interest.
* Track and interpret social performance across consumer product initiatives, contributing to campaign reporting and dashboards while using data and insights to optimize content and demonstrate impact against goals.
* Collaborate with stakeholders on campaign content strategy ideation, implementation, copywriting, and publishing.
* Conduct social media data analysis and reporting.
* Engage with players, brands, and influencers, including light moderation duties as needed.

**What You’ll Bring:**

* Minimum 5 years of experience working within the gaming sector or for a major digital entertainment publisher.
* Native Spanish speaker with 5+ years of fluent Spanish speaking experience.
* 3-5 years of experience in social media strategy planning, goal setting, and implementation, with a strong preference for experience in Spanish.
* Exceptional knowledge of social media, including staying up to date with trends and adapting content for specific audiences.
* Proven ability to influence without direct authority.
* Competency with standard productivity suites and analytics tools.
* Strong copywriting experience for social media, with the ability to easily adapt to various tones of voice.
* Excellent data analysis and storytelling skills.
* Excellent project management skills.
* Ability to demonstrate social creativity with products.

**Bonus Points If You Have:**

* Familiarity with a prominent digital content/gaming ecosystem or user-generated content platform.
* Experience managing high-volume social media channels for well-known digital entertainment publishers or similar organizations.
* Experience with specific social media analytics platforms.
* A creative portfolio or previous samples of social media strategy.

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**About Aquent Talent**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.