Growth Marketing Manager

Overview

Aquent is partnering with a leading global technology company that is revolutionizing how businesses connect and operate online. This innovative client is at the forefront of digital transformation, empowering millions of users with robust and secure web experiences.

Are you a visionary growth marketer with a passion for turning data into tangible revenue? We’re seeking a dynamic and impact-driven individual to spearhead our client’s web conversion optimization efforts. This is an incredible opportunity to be the engine of growth, directly influencing qualified leads and self-serve sign-ups by leading a high-velocity experimentation program. Your strategic insights and innovative approaches will shape the user journey, ensuring every visitor experiences a highly relevant and compelling path to action, ultimately driving significant business outcomes.

You will sit at the exciting intersection of Answer Engine Optimization, Personalization, and Conversion, ensuring every visitor encounters a high-relevancy experience. By identifying friction points, validating insights through rigorous testing, and implementing impactful changes, you will directly contribute to the company’s ambitious growth targets. This role is crucial in optimizing the digital funnel and maximizing revenue potential.

**Key Responsibilities:**

* Lead the entire experimentation lifecycle, from identifying friction points and developing high-impact hypotheses to designing test plans that move core key performance indicators.
* Drive significant increases in qualified leads and self-serve sign-ups using A/B and multivariate testing to maximize conversions.
* Analyze test results to extract actionable insights, determining the next best steps for the visitor journey and fueling a continuous cycle of learning and growth.
* Develop and execute strategy for experimentation platforms, effectively briefing operations teams on test setups and personally configuring high-urgency experiments when needed.
* Leverage advanced AI tools to synthesize complex data, draft high-converting copy variants, and brainstorm innovative solutions to user friction.
* Deep-dive into advanced analytics platforms to uncover funnel leaks, translating data into clear, actionable stories and briefs for stakeholders.
* Provide strategic blueprints by drafting creative and technical briefs for web production teams (for page building) and marketing operations teams (for configuring, QAing, and launching experiments).
* Collaborate with Answer Engine Optimization and Personalization leads to ensure landing page experiences are optimized for new AI search discovery patterns and key visitor segments.
* Manage and prioritize the experimentation backlog within project management tools, balancing business impact, strategic alignment, and velocity.

This role offers significant opportunities for innovation in how we approach digital growth, collaboration with specialized teams, and direct influence over the company’s revenue generation. You’ll be at the forefront of integrating AI into marketing workflows, setting new standards for web optimization. Your work will directly enhance the user experience, improve conversion rates, and ultimately contribute to the sustained growth and market leadership of our client.

**Must-Have Qualifications:**

* 5+ years of experience in Web Optimization, Growth, or Performance Marketing, with a proven track record of driving measurable increases in leads and sign-ups.
* Expertise in designing and executing rigorous experiments, including hypothesis construction, test rigor, and audience segmentation, with a focus on achieving business results.
* High proficiency and practical experience with AI tools (e.g., generative AI) as a force-multiplier for efficiency, creativity, and strategic thinking.
* Advanced analytical skills, including power-user experience with advanced analytics platforms to navigate complex data environments and uncover actionable insights.
* Exceptional written and verbal communication skills, capable of translating complex growth ideas into simple, executable briefs for cross-functional teams.
* A collaborative mindset, comfortable influencing outcomes through excellent strategy and partnership within a specialized ecosystem.
* A segment-aware approach, naturally considering how to tailor experiences for different industries, personas, and intent signals to maximize relevancy and conversion.

**About Aquent Talent:**
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

#LI-SD1