Marketing Manager

Overview

Partnering with Aquent, a leading enterprise retail and e-commerce organization is seeking a strategic, customer-obsessed Product Marketing leader to shape how millions of customers discover and engage with products during critical seasonal events. This is a high-visibility opportunity to influence onsite discoverability at scale by leveraging AI-powered product curation and automated merchandising systems. You will operate at the intersection of Marketing, Product, and Engineering, translating content strategies into bar-raising product collections that drive measurable business impact. If you thrive in ambiguity, love engaging deeply with products, and are energized by solving complex cross-functional challenges, this role offers meaningful ownership and impact.

**About the Role:**

You will serve as the single-threaded Product Marketing owner for Premium Brand automated collections within a large-scale retail ecosystem. This role blends product marketing strategy, AI-powered content curation, stakeholder alignment, and operational rigor. You will translate high-level seasonal marketing strategies into structured product requirements, leverage Large Language Models (LLMs) and automated merchandising tools to generate curated collections, and continuously optimize performance through data-driven insights.

**What You’ll Do:**

• Serve as the single-threaded Product Marketing leader overseeing product strategy for premium brand collections.
• Translate high-level seasonal and event marketing strategies into structured inclusion/exclusion logic and documented Business Requirement Documents (BRDs).
• Partner with Product and Engineering teams to automate and optimize product collections.
• Leverage LLMs and automated curation systems to generate, audit, and refine product collections.
• Lead QA and “bug bashing” of live onsite experiences to ensure high-quality customer experiences.
• Collaborate with Channel Marketing teams to develop mid- and lower-funnel traffic strategies.
• Analyze collection performance against key metrics (e.g., engagement, discoverability, GMS, iOPS impact) and drive continuous optimization.
• Partner with Browse and Merchandising teams to inform page wireframes and improve onsite discoverability.
• Program manage leadership syncs and drive cross-functional alignment across marketing, merchandising, and technical stakeholders.
• Develop and implement SOPs and RACIs to streamline seasonal execution and improve operational efficiency.
• Monitor retail and consumer trends to inform strategic decisions and premium brand positioning.

**Must-Have Qualifications:**

• 5+ years of experience in product marketing, retail marketing strategy, or e-commerce merchandising.
• Experience translating marketing strategies into technical requirements (e.g., BRDs, PRDs) and partnering with product/engineering teams.
• Exposure to AI-powered tools, recommendation engines, or automated content generation systems.
• Strong data fluency with demonstrated ability to interpret and act on performance metrics.
• Proven ability to influence cross-functional stakeholders without direct authority.
• Excellent written and verbal communication skills, including experience presenting to leadership.
• Comfort operating in ambiguous, fast-paced environments.

Preferred Qualifications:

• Marketplace or large-scale e-commerce experience.
• Experience with automated collection or personalization systems.
• Seasonal or high-visibility retail event ownership experience.
• Premium brand merchandising experience.
• Experience building scalable processes (SOPs, RACIs, issue tracking systems).

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**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.