Social Media Manager / Content Creator

Overview

Are you a creative powerhouse with a passion for bringing social media strategies to life and storytelling? This individual will help shape the voice of innovation from iconic brands to deliver exceptional social experiences through creativity, production, flawless operational execution, tactical coordination, and seamless day-to-day management of bold, trend-setting content!

The Social Media team is seeking a highly creative, trend-savvy, organized and execution-focused Social Media Manager, Content & Operations to join our team. This role is ideal for someone who lives and breathes social media, has a sharp eye for design and video editing, as well as someone who excels at translating strategy into action, thrives on managing multiple moving parts simultaneously.

You’ll be responsible for producing engaging, platform-native content (a mix of videography, photography, and static graphic design), while also supporting the sourcing of UGC, EGC, and other partner-produced content. Other responsibilities will include executing campaigns across all platforms, optimizing performance, fostering regular communication with key stakeholders and ensuring consistent brand voice & relevance across social, serving as the operational backbone that fulfills the team’s strategic vision.

Key Responsibilities

Lead daily social operations, including Content Creation (60%)
o Create thumb-stopping content that resonates with diverse audiences across platforms like Instagram, TikTok , and Facebook, including but not limited to shooting original videos and taking photos
o Design static graphics, produce short-form videos, while maintaining project timelines
o Coordinate content production workflows with stakeholders, managing asset requests, approvals, and publishing schedules
o Write copy for post captions & supplement proactive engagement responsibilities of the Consumer Engagement team
o Collaborate with internal teams and agency partners to align content with brand strategy and campaign goals
o Stay ahead of social trends, platform updates, and emerging formats to inform content strategy, including Generative AI and AI-assisted content production
o Expected to be willing to appear on camera within produced content
o Source and vet potential creator partnership opportunities that align with strategic objectives
o Serve as primary coordinator for external content creator relationships, managing contracts, deliverables, timelines, and quality control in partnership with Influencer Team when appropriate,
o Running brand’s organic social handles include engaging via DM with brand followers and prospective audiences while maintaining the brand’s expression.

Social Media Operations & Tactical Execution (40%)
o Plan and execute social media campaigns including platform coordination, and performance tracking
o Partner with appropriate members of social media team to implement performance metrics, identify optimization insights & opportunities, for tactical improvements to content and engagement strategies
o Maintain social media content calendars across multiple platforms, ensuring strategic alignment and brand consistency
o Monitor social media trends and platform updates, providing tactical recommendations for content optimization

Qualifications
• Bachelor’s degree in marketing, communications, design, or a related field preferred
• 2-3+ years of experience in social media management with demonstrated experience in operational coordination and campaign execution
• Excellent copywriting and communication skills and proven experience, content creation and coordination
• Strong graphic design, videography, photography, and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.)
o Please be prepared to provide a portfolio showcasing your best design work or standout social content that demonstrates your creative impact
• Strong project management skills with ability to manage multiple priorities, deadlines, and stakeholders simultaneously
• Deep understanding of social media platforms, trends, best practices, and content optimization techniques
• Experience with social media management tools (Sprinklr)
• Detail-oriented with strong follow-through and accountability
• Ability to work collaboratively in a fast-paced, team-oriented environment
• Experience with social media analytics and performance reporting

Must have experience creating social media content. Products included will be pet care and filtration. Having a dog or access to a dog for social media posts/demonstrations is needed. Should feel comfortable being on camera (not camera facing as much as demonstrating). Must have experience with Facebook, Instagram and TikTok. Will be provided with software to create some content but will use cell phone as well to take creative videos. Monitoring social media platorms. Will be interacting with senior managers -should have good project management and strategic thinking skills. Self-driven and able to work independently with minimal direction the majority of the time.

NOTE: This is a hybrid opportunity in Chicago, IL  with occasional travel within the city (only local candidates will be considered)

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