Marketing Analytics Manager

Overview

Role Purpose

*Must be onsite 3 days/week in Boston*

The Marketing Analytics Manager serves as the performance measurement lead for all paid marketing efforts across our consumer brands. This role is responsible for ensuring every marketing dollar is tracked, analyzed, and optimized toward measurable business outcomes—from initial lead generation to final customer acquisition and revenue realization.

Partnering closely with the Director of Digital Strategy, internal data teams, and our external media agency, this role bridges the gap between digital media execution and high-level business results. The ideal candidate combines deep channel fluency with analytical rigor, enabling the organization to evolve its attribution models, improve ROI visibility, and make faster, data-driven investment decisions.

Key Responsibilities

• Performance Reporting: Own all paid media performance reporting, including the development, maintenance, and distribution of dashboards across all digital channels (SEM, Paid Social, Display, Video, Programmatic, etc.).
• KPI Alignment: Connect digital marketing performance directly to business KPIs (leads, bookings, cost per acquisition, and ROI) to inform investment and optimization decisions.
• Data Integration: Collaborate with internal Analytics teams to align data sources, ensure reporting accuracy, and integrate offline conversion data from CRM systems and phone-based sales channels.
• Agency Partnership: Partner with the media agency to ensure spend efficiency, pacing, and performance data are accurately tracked against overarching business goals.
• Measurement Evolution: Lead the evolution of attribution and measurement, refining the approach to multi-touch attribution (MTA), data matching, and first-party data utilization.
• Strategic Insights: Provide proactive recommendations to improve channel performance and marketing ROI based on data trends.
• Financial Planning: Support financial forecasting by aligning spend projections with performance trends and conversion outcomes.
• Data Governance: Champion consistency across departments to ensure reporting accuracy and data integrity.

Qualifications

• 5–8 years of experience in marketing analytics, channel performance, or digital media measurement.
• Channel Expertise: Deep understanding of paid digital ecosystems (SEM, Paid Social, Programmatic, etc.) and their specific KPIs.
• Business Impact: Proven ability to connect top-of-funnel digital data to bottom-line business outcomes and revenue impact.
• Technical Stack: Strong hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics (GA4), and BI platforms (Looker Studio, Tableau, Power BI, etc.).
• Agency Management: Experience working alongside media agencies to manage reporting and synthesize performance insights.
• Attribution Knowledge: Familiarity with attribution modeling, conversion tracking, and CRM data integration (bridging online and offline worlds).
• Communication: Excellent ability to translate complex data into clear, actionable narratives for non-technical leadership and stakeholders.

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