Brand Manager - Rebranding Project

Overview

Our top financial client is seeking a highly organized and experienced Brand Manager to own the meticulous execution of a significant brand refresh and rollout. This role plays a central, hands-on role in translating high-level strategy into tangible, on-time deliverables across the entire organization and with external partners. The ideal candidate is an exceptional project manager with a strong bias for action and a collaborative spirit. While prior experience in the financial services or B2B sector is a plus, proven success managing the rollout of a major brand refresh or launch for a mid-size company is the top priority. A critical focus of this role is diligent execution; you must be eager to follow the defined strategy and plan rather than focusing on strategic development.

What You’ll Do:

Project Management & Execution Ownership

• Develop, maintain, and own the comprehensive project schedule for the rebranding rollout using tools like Asana, Excel, and other project management software.
• Oversee the end-to-end execution of the brand launch plan, ensuring all deliverables for all workstreams (campaigns, assets, core strategy) are met on time and within scope.
• Run the day-to-day operations of the brand rollout and ongoing brand programs.
• Proactively identify potential risks or roadblocks and develop effective mitigation strategies.
• Serve as the primary point of contact for all project-related communications, status reports, and updates, ensuring comfort working with senior leadership.

Agency & Cross-Functional Management

• Act as the central coordinator, ensuring seamless communication and alignment among all internal stakeholders (including Compliance, Legal, and product teams).
• Manage the relationship with the external creative agency, creative vendors, and freelance talent.
• Represent the client-side of the partnership, overseeing agency output, driving timely review cycles, and ensuring they have the necessary information and approvals to deliver on schedule.
• Coordinate with Legal and Compliance teams to move assets to market quickly and ensure brand consistency.

Brand Governance & Support

• Ensure all project execution adheres strictly to the approved brand strategy and plan, contributing to a cohesive and unified brand experience.
• Create and maintain essential brand guidelines, templates, and the core asset library.
• Support key internal teams with on-time, on-brand creative assets.
• Track brand adoption and basic performance metrics, recommending optimizations where appropriate.

What You’ll Bring:

• 7–10 years of experience in brand management, brand marketing, or large-scale project management roles.
• Demonstrated success with the planning and execution of a mid size company brand rollout (e.g., brand launch, major refresh, or acquisition integration).
• Exceptional project management skills; highly proficient in building, tracking, and managing complex schedules using tools like Asana and Excel.
• Proven expertise working on the client side to manage external agencies and vendors.
• A highly collaborative, team-oriented personality with excellent written and verbal communication skills.
• Comfort working within a defined structure and strategy, prioritizing meticulous execution over strategic development.
• Financial services or B2B industry experience is preferred.