Senior Full Stack Developer

Overview

The Senior Full Stack Developer (Shopify) position combines strong development skills with a knowledge of eCommerce performance – contributing to the architecture, development and SEO optimization of our online experience.  This role is responsible for both back end and front-end development on Shopify, ensuring high-performance of the website to drive revenue and customer loyalty. You will work directly with our team to lead site performance improvements and end-to-end features development with precision. In addition, you will be responsible for day-to-day website review for implementing website updates, technical SEO application, and timely website fixes. Candidates must have in-house eCommerce experience, preferably with DTC Fashion or Beauty company.

***While this role is mostly REMOTE, candidates MUST live in California and MUST have the ability to come onsite (Los Angeles) 1-2x per month for meetings. Travel paid by employer****

Benefits include PTO, paid holidays, 401K with 3% company match, insurance benefits, floating holiday, and more.

Responsibilities:

Website Development & Maintenance
• Develop, maintain, and optimize the website for speed, performance, and SEO integrity.
• Scope new functionality requests and implement site build out, new page templates, and A/B testing initiatives.
• Design front-end website architecture and implement user interfaces (UI) and user experiences (UX).
• Work closely with Graphic Designer to ensure website applications collaborate well with their design elements.
• Integrate and manage third-party Shopify apps.
• Oversee testing for design accuracy and functionality and providing feedback to management during the development process.
• Ensure mobile responsiveness and consistency across devices and browsers.
• Conduct daily website audit and debug theme and technical issues timely.

Technical SEO & Performance Optimization
• Optimize Core Web Vitals (LCP, INP, CLS) and follow SEO & accessibility standards.
• Conduct regular site audits to identify and resolve crawl errors, 404s, and indexation issues.
• Implement structured data (schema markup), canonical tags, and internal link optimization.
• Manage redirects, site maps, and robots.txt files to optimize crawl efficiency.
• Collaborate with content team to align technical updates with ongoing campaigns.
• Configure and maintain Google Analytics 4 (GA4), Search Console, Merchant Center and Tag Manager tracking.
• Evaluate the needs of users and analyze any technical issues to generate reports and technical recommendations.
• Collaborate with teams to identify friction points in the purchasing process and implement improvements that boost conversion and customer satisfaction.

Qualifications:

Technical Skills & Experience
• Must have proven developer expertise of Shopify and DTC ecommerce, preferably fashion or beauty.
• Deep knowledge of front end technologies (HTML5, CSS3/SCSS, JavaScript, React or similar frameworks) and back end development (Node.js, Java or equivalent).
• Familiarity with JSON, AJAX, and jQuery
• Strong understand of Shopify Liquid, theme structure and Shopify Admin.
• Familiarity with Shopify API and platform knowledge.
• Understanding of responsive design, cross-browser compatibility, and mobile-first development.
• Strong understanding of Shopify SEO, URL structures, and metadata management.
• Proven success improving site speed and Core Web Vitals.
• Strong sense of user experience (UX) and visual hierarchy.
• Basic design knowledge of UI/UX and prototype design on Figma.
• Comfortable with Shopify analytics, reports, and Google integrations.
• Knowledge of conversion rate optimization (CRO), SEO monitoring tools and accessibility standards.
• Experience with Klaviyo and Hubspot integration, a plus.

Additional Qualifications

• Location: must live in California and attend 1-2 monthly meetings onsite in Los Angeles (paid travel)
• Must address technical issues timely (ie. urgent issues within 24 hours).
• Ability to produce high quality of work with a strong focus on detail.
• Strong communication and collaboration skills to clearly discuss ideas, technical concepts, and feedback.
• Strong problem-solving skills to translate client requirements into technical implementations.