Senior Marketing Analyst

Overview

We are seeking a Senior Marketing Analyst to support strategic marketing technology enablement initiatives. This role is responsible for evaluating marketing tool capabilities, supporting solution design, and assisting with the rollout and adoption of new technologies across the organization. The Senior Marketing Analyst will serve as a key partner to marketing stakeholders and cross-functional teams, ensuring technology solutions align with business objectives, drive value, and enable scalable campaign excellence.

You will play a hands-on role in diagnosing business challenges, analyzing MarTech stack and workflows, supporting implementation planning, and executing change-management activities to ensure successful adoption and operational readiness.

Key Responsibilities

Analysis & Business Diagnosis

• Assess current marketing tools, workflows, and campaign processes to identify gaps, inefficiencies, and opportunities for improvement
• Conduct research and facilitate stakeholder sessions to gather business requirements and understand operational pain points
• Support business case development and define success metrics for new technology solutions

Solution Design & Implementation Support

• Contribute to the design of technology and process solutions tied to business goals and user needs
• Assist in planning and execution of technology implementation and rollout initiatives
• Partner with Product, IT, and Marketing Operations to support testing, documentation, and deployment activities

Change Management & Enablement

• Support change readiness plans, including stakeholder mapping, impact assessments, and training preparation
• Help identify risks, mitigation tactics, and adoption challenges across marketing teams
• Assist in developing communication plans and enablement content to support learning and transition

Qualifications

Required Skills & Experience

• 3–6 years of experience in marketing technology, marketing operations, business analysis, or related field
• Strong analytical and problem-solving skills; ability to distill insights and recommend solutions
• Hands-on familiarity with MarTech platforms across content, workflow, and data orchestration, ideally including one or more:

  • Adobe Experience Platform (AEP) / RTCDP

  • Adobe Journey Optimizer
  • Adobe Workfront
  • Adobe Creative Cloud / Firefly services
  • DAM platforms (Aprimo, AEM Assets, etc.)
• Proficiency in documenting workflows, frameworks, requirements, and change impacts
• Experience supporting technology implementations and rollout activities
• Ability to collaborate cross-functionally and influence without authority

Preferred Experience

• Background in enterprise-scale marketing environments
• Experience in digital transformation or organizational change enablement
• Familiarity with marketing processes, campaign execution, and audience segmentation

Who You Are

• Strategic thinker with strong business acumen
• Curious, solutions-oriented, and proactive in identifying opportunities
• Effective communicator and cross-functional collaborator
• Comfortable navigating ambiguity and supporting change at scale