Associate Media Director

Overview

***This is a remote position (Central/Eastern working hours are preferred). Candidates MUST live within one of the following states: AL, AZ, AR, CA, CO, CT, DC, GA, HI, IL, IN, KS, LA, ME, MD, MA, MI, MN, MS, MO, MT, NV, NY, NC, PA, SC, TN, TX, WA***

Our client is hiring a Digital Associate Media Director to lead strategic, audience-first paid media initiatives across digital channels for enterprise B2B clients. This role plays a key part in the Media Planning and Activation team, responsible for delivering innovative, data-driven media strategies, building strong client and vendor partnerships, and driving performance through insight-led campaign planning and optimization.
 

RESPONSIBILITIES 

• In partnership with your Group Media Director and planning team members, you will lead the digital media planning process in support of enterprise client’s global initiatives 
• Prepare and present digital media plans, including objective alignment, audience research, rationale, performance benchmark setting and the new thinking to elevate client campaign performance 
• Evaluate and align key endemic publications and the premium and experiential placements most aligned with the campaign and business objectives within your media plans 
• Work with the Media Activation team to ensure digital media tactics are executed per the strategic and technical requirements of the media plan 
• Lead the execution of digital media plans, including preparation of media budgets, campaign timelines, media vendor insertions, and supporting materials 
• Monitor non-biddable media buys during the negotiation process and check final buys for adherence to client-approved media plans 
• Assist the Media Finance group in reconciling budgets with actualized expenditures 
• Review ‘proof of media performance’ reports generated by the Media Activation Team in early campaign phases to ensure alignment with campaign goals, performance targets and projections 
• Skilled at reviewing data, identifying key takeaways, and clearly articulating the “so what.” 
• Monitor daily pacing and performance of paid media campaigns with Media Activation Team, collaborating on high-level optimizations against campaign goals 
• Build executive-level media performance decks on a quarterly and half year basis to include data-informed insights and recommendations to optimize and amplify paid media performance in continued and new paid media initiatives 

REQUIREMENTS

• 5-7+ years of media planning experience; mix of media planning, activation, and analysis skills strongly preferred 
  (experience on client or agency side with tech firm a plus) 
• 1-3+ years of experience in managing media team members and their growth 
• Exceptional verbal and written communication skills 
• An understanding of all digital marketing communication media types (offline/omnichannel experience a plus) 
• Strong leadership skills and the ability to become an “influential consultant” to B2B, enterprise-sized clients 
• Ability to link business and marketing goals with strategic media executions  
• Well-versed in knowledge and strategic application of key software platforms, including media research and data analysis tools 
• Strong knowledge and experience with tools and platforms such as: Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, The Trade Desk DSP, Google and/or Adobe Analytics, Google Analytics, comparative reporting, Excel/Google Sheets, PowerPoint/Google Slides, etc. (Tableau a plus). 
• Proficiency in media terminology, concepts, media math, calculations, KPI development, and third-party research tools 

Platform Requirements: 

Ad channels:  

• Google Ads 
• Bing/MS Ads 
• LinkedIn Ads 
• Meta Ads 
• Programmatic Display/Video 
• Reddit Ads 
• TikTok Ads 
• X Ads 

Reporting (strong data management skills needed) 

• Excel/Google Sheets (necessary) 
• PowerPoint (necessary) 
• Google GA4 (necessary) 
• PowerBI (good to have) 
• Looker Studio (good to have) 
• Domo (good to have) 
• Adobe Analytics (preferred) 
• Tableau (preferred) 

Benefits: Medical, Dental, Vision after 30 days. Unlimited PTO after 90 days, 401K (company contributes 2 percent), 10 sick days, summer fridays, biweekly stipend for WFH

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