Social Media Manager

Overview

Our tech client is looking for a mid-level expert to help manage organic social channels, including developing our cross-channel strategy, creating a content calendar based on our established topics, writing the copy (or working closely with our in-house team on this), requesting creative ideas from our in-house team, managing the social media posts, and reporting monthly on performance.

This is a fully remote role, 20-30 hours per week

The Social Media Manager will be responsible for bringing creative vision and strategic growth to the organic social program. We’re looking for a passionate storyteller with a background in B2B marketing who knows how to engage audiences across a range of platforms including Meta, LinkedIn, and X. You’ll help bring a fresh voice to our channels through innovative, new creative, and written content, and will tackle the challenge of expanding our presence to new platforms.

What You’ll Do

• Own and manage organic social media program across all platforms, including Meta, LinkedIn, and X.
• Develop and execute a comprehensive social media strategy that amplifies brand, product, and thought leadership content.
• Develop a strategy for expanding our digital presence to new channels such as TikTok and Reddit.
• Plan and manage a detailed social content calendar, ensuring alignment with overall marketing initiatives and goals.
• Collaborate closely with product, marketing, and creative teams to understand project needs and align social content accordingly.
• Write, schedule, and manage individual posts, ensuring consistent and engaging messaging across all channels.
• Monitor, report, and analyze social media performance to optimize strategies and maximize engagement and reach.
• Stay on top of social media trends and emerging platforms, identifying opportunities to grow social presence and audience.
• Launcj and manage an employee advocacy program to expand content reach and engagement across social channels.
• Bring a creative and innovative approach to storytelling, ensuring voice is distinct, compelling, and authentic across all social media channels.

Basic Qualifications & Attributes

• Bachelor’s degree and/or 8+ years of experience working in marketing, social media, or content marketing
• Proven track record of developing and executing successful social media strategies that drive engagement and growth.
• Strong understanding of social media platforms, tools, and best practices, including emerging channels like TikTok and Reddit.
• Exceptional writing, editing, and storytelling skills, with an eye for creative content that resonates with a professional audience.
• Experience collaborating cross-functionally and managing multiple projects with competing deadlines.
• Data-driven mindset with experience in social media reporting, analysis, and strategy optimization.
• Passion for keeping up with social media trends and a desire to bring innovative ideas to the table.

Preferred Qualifications & Attributes:

• Strong understanding of social engagement strategies for SaaS companies
• Familiarity with marketing technology and marketing buyers
• Knowledge of SEO principles and how social media supports broader digital marketing objectives