Senior Social Media Marketing Strategist

Overview

We are seeking a dynamic Social Media Manager to drive culturally fluent and platform-native social media campaigns for our premier subscription service brand. This role will focus on developing paid social content across multiple platforms while collaborating closely with creative, media, marketing, and PR teams. The ideal candidate will have deep experience engaging Gen Z and multicultural audiences, with a proven track record of building long-term brand equity through innovative social strategies.

Key Responsibilities

Content Strategy & Development

• Develop and execute compelling paid social content across TikTok, YouTube, Instagram, and Snapchat
• Create comprehensive creative briefs that inspire breakthrough ideas and drive platform-native content
• Ensure all content is rooted in social and cultural insights while meeting platform-specific best practices
• Drive continuous optimization through test-and-learn approaches

Cross-Functional Collaboration

• Partner closely with creative teams to develop socially-optimized content that aligns with brand truths and values
• Collaborate with media teams to promote paid social content effectively
• Work seamlessly across marketing and PR teams in a matrixed organization structure
• Manage external agency partnerships and vendor relationships

Project Management & Execution

• Lead social brief development, creative production, and campaign execution from concept to completion
• Manage complex cross-functional projects with diverse stakeholders
• Own social marketing metrics, KPIs, and performance reporting to leadership
• Drive project timelines and deliverables across multiple competing priorities

Strategic Innovation

• Research and identify opportunities within new and existing social platforms
• Stay current with audience trends, platform updates, and emerging social formats
• Develop scalable social constructs that can be applied across multiple brand campaigns
• Champion inclusive campaign work and multicultural marketing initiatives

Required Qualifications

Experience & Education

• Bachelor’s degree in Marketing, Communications, or related field
• 7-10 years of relevant social media marketing experience
• Both agency and client-side experience strongly preferred
• Experience in matrixed organizational environments

Platform Expertise

• Advanced knowledge of TikTok, YouTube, Instagram, and Snapchat
• Deep understanding of platform-specific content formats and best practices
• Proficiency with social media scheduling software and analytics tools
• Experience with paid social campaign management and optimization

Audience & Cultural Focus

• Proven experience developing content for Gen Z audiences
• Strong background in multicultural marketing and inclusive campaign development
• Genuine passion for engaging diverse, culture-driving communities
• Understanding of current cultural trends and social conversations

Core Competencies

• Excellent analytical skills with experience using data and metrics to drive improvements
• Strong project management abilities with attention to detail
• Outstanding written and verbal communication skills
• Strategic thinking with ability to balance long-term brand impact with short-term wins
• Comfortable with ambiguity and rapid iteration in a fast-paced environment

Leadership Qualities

• Learn and Be Curious: Continuously seek new knowledge and approaches to social marketing
• Customer Obsession: Maintain focus on delivering value to target audiences
• Have Backbone: Stand behind strategic recommendations and provide influential leadership
• Strategic Thinking: Balance immediate tactical needs with long-term brand building goals
• Collaboration: Excel at influencing and aligning stakeholders across complex organizations

Work Environment

• Fast-paced, innovative environment with high standards for creative excellence
• Opportunity to work on large-scale brand campaigns with significant market impact
• Collaborative culture that values diverse perspectives and creative problem-solving
• Focus on continuous learning and professional development

Contract Details

• Initial 6-month assignment for engagement with strong potential for extension
• On-site work requirement Monday through Friday
• Multiple location options available: Seattle, LA, or NY

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**About Aquent Talent:**
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.