Retail Media Planning Coordinator

Overview

*This is a hybrid role seeking authorized, local candidates who can work in the office in Toronto, ON, Monday through Thursday, with Fridays at home.*

Become an integral part of a dynamic team within one of Canada’s fastest-growing retail media networks. Our client is revolutionizing how brands connect with customers, leveraging a vast loyalty program to deliver personalized marketing solutions that drive measurable results. As a Planning Coordinator, you’ll be at the heart of this transformation, contributing directly to the success of high-impact campaigns. This is your chance to make a real difference in the retail media landscape.

This exciting opportunity will allow you to work alongside a team of experts, supporting the planning and execution of innovative marketing campaigns. You’ll be immersed in a fast-paced, entrepreneurial environment, gaining valuable experience in audience strategy, vendor management, and campaign operations. This role offers a unique opportunity to contribute to a rapidly expanding business and shape the future of retail media.

What You’ll Do:

• Submit and manage requests for custom audiences, incorporating planner feedback for optimal targeting.
• Maintain and update the audience catalogue, ensuring accuracy and accessibility for both internal teams and clients.
• Develop audience packages for key marketing moments, aligning with seasonal trends and brand initiatives.
• Provide audience sizing and insights for proposal development, contributing to effective campaign strategies.
• Update blocking charts, budget trackers, and planning templates, ensuring meticulous campaign organization.
• Support the development of proposals, enabling quick turnaround on client requests and contributing to efficient workflow.
• Manage proposal trackers, maintaining clear visibility into project pipelines and deadlines.
• Request and track RFPs from various vendors, facilitating effective partnerships and maximizing campaign reach.
• Book inventory with direct partners, securing optimal placement and timing for campaign deliverables.
• Liaise with vendors to gather essential campaign information, specifications, and timelines, ensuring seamless execution.
• Provide cross-pod support, assisting team members during peak workloads and ensuring consistent coverage.
• Maintain accuracy and consistency across all planning documentation, upholding the highest standards of quality and efficiency.
• Proactively identify and communicate potential risks or delays, contributing to effective problem-solving and mitigation.
• Contribute innovative ideas to streamline processes, enhance efficiency, and elevate client deliverables.

Must-Have Qualifications:

• Bachelor’s degree (or diploma) in Marketing, Business, Communications, or a related field (or equivalent experience).
• 1-2 years of experience in media, advertising, or marketing support roles.
• Exceptional organizational skills and the ability to manage multiple tasks and deadlines effectively.
• Meticulous attention to detail with a focus on accuracy in documentation and data entry.
• Strong communication and interpersonal skills, fostering a collaborative and team-oriented environment.
• A genuine eagerness to learn and grow within the field of media planning, audience strategy, and retail media networks.

Nice-to-Have Qualifications:

• Familiarity with digital media platforms (e.g., Meta Ads Manager, Google DV360, Pinterest Ads).
• Familiarity with ad operations and tagging processes.
• Proficiency in Microsoft Excel and PowerPoint.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.