Brand Marketing Lead

Overview

WHO WE ARE LOOKING FOR

We’re in search of a Brand Marketing Lead for Kidswear to join our client’s Global Brand Management team as a 9 month maternity leave coverage. This Global Brand Management Team is the marketing function responsible for leading and driving plans that serve the brand and business. Their goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete.

This role will focus on driving the marketplace amplification strategy & execution of Global Kids priority concepts across the Globe. The Kid’s Brand lead will be responsible for creating and managing the seasonal brand plans and always-on priorities, while collaborating closely with Geos and global functional partners.

The ideal candidate is forward-thinking and curious, can innovate with autonomy, is attuned to the ever-evolving consumer trends, and has deep passion for kids in sport.

This individual will also have a proven track record of leading with a clear vision and strategic attitude, thrive in a collaborative environment, be able to lead multiple projects, and be able to build strong working relationships across a matrixed organization.

WHAT YOU WILL WORK ON

As a Brand Lead for Kid’s, you are responsible for bringing the seasonal brand plans to life – work that will drive brand strength, fuel consumer demand, and strengthen our daily connection with kids and their empowering adults. Leading with insights, you will obsess how to make the brand, product, and services resonate with kids and parents while driving a networked offense across Global, Geo and functional teams.

You will:

• Support and drive the strategic development of seasonal integrated marketing plans
• Manage and foster collaboration throughout the go-to-market process to engage with the key cross-functional partners
• Support an end-to-end process, with strong organizational skills
• Compile and unpack insights from consumers
• Overseeing product integration into seasonal programming
• Manage asset development and distribution across multiple channels to ensure purposeful and choreographed storytelling

WHO YOU WILL WORK WITH

As the Kid’s Brand Lead you will report directly into the Global Kid’s Brand Director and you will work across a multitude of groups within the organization, across all levels. This is a team sport and will require consistent collaboration, partnership and consensus with critical stakeholder groups.

You’ll work closely with Kids Product and Merchandising Teams, Global Marketing Functions (Creative, Digital Marketing, Retail Marketing, Partner Marketing, Sports Marketing, Integrated Media), Men’s and Women’s Brand Management teams and Kids Brand Management teams across the Geographies.

In addition to building valuable connections with internal partners, you will also be responsible for cultivating and maintaining relationships externally, including agency partners.

WHAT YOU BRING

• Bachelors Degree in Marketing, Business, Communications, or combination of relevant education, experience and training
• 5+ years experience in consumer marketing or related experience in retail marketing and/or digital brand marketing
• Demonstrated genuine passion for inspiring and enabling kids in sport
• Self-starter who thrives in a fast-paced, agile culture with the ability to drive work forward autonomously
• Excellent relationship-building skills with ability to influence and lead working teams and key partners
• Big thinking with the appetite to drive brand impact for the consumer
• Strong project management, problem-solving, and analytical thinking skills to build strategic plans/presentations to lead a working team cohesively in the right direction
• Experience working within teams and a team-first mentality
• Strong written, visual, and verbal/presentation skills with attention to detail
• Understanding of media and digital platforms, and creator-led content

The target hiring compensation range for this role is $47.40 to $52.67 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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