Marketing Manager (Growth / Email)

Overview

The Brand & Channels team drives deeper user relationships with our client by delivering trustworthy, personalized, and engaging experiences across all owned and operated channels. We develop and execute strategic portfolio optimizations, innovate core programs like HPP, and build a Center of Excellence for email marketing to maximize product engagement and user loyalty.

Role Description:

Join our dynamic team of brand and growth marketers, collaborating closely with global product marketing teams to drive user engagement and promote our client’s programs and services across our owned and operated channels, including the critical Tips & Updates Email channel. Building upon this broad channel expertise, you will be instrumental in establishing a centralized Email Center of Excellence, standardizing and elevating user communication across the entire Marketing organization.

Responsibilities:

• Lead the development of a centralized Email Center of Excellence (COE) to unify and elevate user communication, driving measurable growth, increased engagement, and enhanced brand consistency through strategic email programs and AI-driven optimizations.
• Establish foundational excellence for the email channel by conducting comprehensive audits, defining best practices, creating knowledge-sharing forums, and developing technology and analytics roadmaps to optimize marketing workflows and performance across the company.
• Drive the strategic direction and operational execution of the Tips & Updates (T&U) email program, including campaign calendar management, vendor oversight, performance measurement, experimentation and creative optimization. 

Skill/Experience/Education:

Mandatory – 

• BA/BS degree (5+ years relevant work experience)
• 2-3+ years of work experience in email or growth marketing, driving user acquisition, engagement and retention
• Demonstrable cross-functional collaboration across product, marketing and engineering teams
• Analytical and experience with data, metrics, and A/B experiments

Desired –

• Degree in Marketing, Economics or related field
• Distinctive problem solving, project management, analytical skills, and impeccable business judgment
• Talent at building collaborative partnerships with technical and marketing teams
• Strong ability to effectively influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast paced dynamic environment

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

#APP