Market Research Professional

Overview

The Senior Market Research Professional works with marketing partners and the lines of business to define a learning agenda and key strategic insight needs. This role will focus on supporting our Special Needs, Low Income, and Agent lines of business. They will play a pivotal role in ensuring that the internal business teams understand and hear the voice of the customer.

Responsibilities:

• Execute, document and refine processes related to Member Advisory Council efforts
  • Documenting activities for functional partner education as well as regulatory compliance needs
  • Engaging business partners and encouraging action planning
  • Evolving process to enhance insights and impact
  • Managing vendor partner in member recruitment, session execution and initial summary documentation

 

• Provide as-needed research support by:
  • Determining the key business questions to be answered
  • Selecting the right research audience
  • Working with external vendor(s) to identify the best research methodology
  • Selecting an appropriate vendor from our approved set of research partners
  • Securing research sample internally (if not using a panel)
  • Sourcing internal data as well as secondary data for counts, weighting, incidence
  • Gaining approvals and alignment on research instruments from both internal stakeholders and Legal and Regulatory compliance

 

• Regulatory compliance
  • Working in conjunction with the vendor to deliver a final report focused on true insights and direction to the business.
  • Presenting insights to all stakeholders

The Senior Market Research Professional may also assist other researchers on the team in larger, more complex project and assignments.

Required Qualifications:

• Strong project management experience and interest
• Bachelor’s Degree in Marketing, Market Research, Data Analytics, Communications or Business.
• 3 or more years of market research experience and direct project management experience.
• Understanding and experience with a variety of research methodologies.
• Experience using both primary and secondary sources of data to feed research design and results.
• Excellent synthesis skills.
• Ability to take data and turn it in to a compelling story through insight, data visualization, key implications.
• Strong presentation skills and experience communicating complex and functional strategies to senior management.
• Must be passionate about contributing to an organization focused on continuously improving consumer experiences.

Preferred Qualifications:

• Strong qualitative research background and/or experience with Member Advisory Committee efforts.
• Experience working with diverse research groups such as Multicultural, Low Income and Disabled.
• Experience in the health insurance industry.

The target hiring compensation range for this role is $36.14 to $40.16 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
#APP