Global Brand Manager

Overview

Role Accountabilities:

• Revenue Growth Management Deep dive – Strategy and execution – working through Price / Promo strategy opportunities for remainder of year by key customer and solidifying the reco for into our 2026 / strategic plan planning stance forward. Lead PR and influencers, got to market, qualify excellence, tech performance reviewing products together, review consumer responses, work with mill and RE team that quality is achieved and maintained.
• Masterbrand Commercialization support – working with agency teams to ensure flawless execution of plans into market in 2025 and planning towards 2026. Leads PR and influencer as well as oversight for owned channels.
• Strategic plans for how to build Dry plus Flushable wipes regimen opportunities better in market through commercial innovation and merchandising vehicles
• Quality team excellence – Brand steward within the quality team to ensure we bring fidelity to our Ultra Clean product to get quality back going at our mill to expectations; move to our Mexico eCM to do the same.
• Ad Hoc
  • Innovation support –places where brand input needed in workshopping, etc.
  • Any ad hoc sprints/leadership requests on quick turns

Category Management & Optimization

• Leads the development & implementation of best-in-class process for the development of Category Foundations
• Supports Regional Brand Marketing in developing Category Foundations for assigned product category
• Partners with Cluster & Regional Brand Marketing to design & deliver a competitive product portfolio based on the Brand Foundation Tools for assigned product category
• Partners with Regional Brand Marketing to track product competitiveness scorecards to ensure consistent delivery of product PODs & POPs

Innovation / Renovation / Claims

• Develops a long term vision for the category & appropriate 5 year innovation / multi-region renovation plans to drive growth in local markets
• Partners with Global R&D & Global Customer Marketing to develop Front end Innovation projects based on key trends
• Partners with Global Customer Marketing to build an integrated product / promise / channel innovation & multi-region renovation calendar that will drive growth for assigned category
• Partners with Global Product Supply to plan for & optimize long-term capacity & asset utilization based on

Category growth plans

• Executes product development projects by leading multifunctional teams through the IMF process
• Develops the Claims Architecture for the assigned category
• Supports Regional Brand & R&D Teams to develop claims and demos for the assigned category & manages legal approval for the claims through ETQ where appropriate

Market Segment Management

• Leads market segment development globally by creating a clear vision to consistently differentiate the company across all Clusters
• Identifies and leverages best practices & drive synergies across Clusters
• Builds capability / competency within the organization against this strategic leadership

Standard Work

• Partners with Regional Brand Teams to ensure Brand Identity Guidelines are consistently applied
• Ensures all marketing content is uploaded & maintained in the Digital Asset Management System
• Monitors global category performance (NSV) and adjusts accordingly
• Manages assigned marketing budget within CFI’s
• Actively visits customers and channel partners to capture insights and check and adjust marketing programs
• Leads the relevant Brand Management Community of Practice to share & learn best practices

Qualifications:

• Individual contributor with comprehensive knowledge in specific area; knowledge base acquired from several years of experience in particular area
• Works independently based on strategic direction and requires limited direction to complete assignments
• In-depth knowledge of specialized functional areas are required to complete work responsibilities
• Provides recommendations and influences strategic decision making
• Requires ability to interpret and adapt theory and textbook concepts into workable solutions for delivery of work

Education & Experience
Bachelor’s degree and at least 1 year of CPG brand management experience

The target hiring compensation range for this role is $84.37 to $93.75 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment — one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.