Product Marketing Manager - Senior

Overview

Responsibilities:

• Responsible for product management activities supporting various lines across the business.
• Work closely with various functional areas to support and manage product design and marketing programs to achieve goals.
• Be involved in the development of marketing communications, product collateral and web content working with centralized marketing.
• Considers product gaps, key needs and industry trends.
• Develops business requirements and recommendations using analytics and competitive intelligence.
• Develops marketing strategies and implements marketing plans and tactics to support growth. Manages on-going product issues and maintenance activities. 
• Collaborate with and, in some cases, lead cross-functional teams to develop and execute multi-channel marketing strategies to support Bank CMPAS products (including Deposit, Trust, and Credit Card). 
• Manage day-to-day interactions with internal and external Agency Partners and oversee the creative development of client marketing communications. 
• Report on marketing’s progress and socialize program results/learnings/implications with partners and colleagues 
• Accountable for ensuring all marketing communications comply with regulatory 

Skills:

• Familiar with compliance, DDC, publishing, creative processes 
• Familiarity with Adobe Analytics or Tableau. 
• Must be optimistic, results-oriented, curious, innovative, and adaptable with the desire to help our clients and one another succeed. 
• Enjoys taking ownership of projects. 
• Able to work independently and comfortable providing recommendations. 
• Some level of experience with data
• Knowledge of risk management products (annuities, long-term care, disability and term life) and their positioning preferred. 
• Strong writing, analytical, and problem-solving skills with the ability to help identify and execute programs to meet strategic objectives

Education/Experience:

• Bachelor’s Degree o 6-10 years experience
• Experience in financial services and/or insurance product management or marketing and/or an MBA is preferred but not required. 

The target hiring compensation range for this role is $65.04 to $72.27 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.