Senior Copywriter

Overview

Job Description
Job Title: Senior Copy & Content Marketer
Job Type: Permanent

100% remote

About the Position:
The Senior Copy & Content Marketer will play a crucial role in crafting compelling and effective content for our B2B food ingredient and nutraceutical clients. This role requires a highly skilled writer and editor with a deep understanding of the food industry. The ideal Talent will be responsible for developing a wide range of marketing materials, including website content, blog posts, social media updates, and more. This position is essential for maintaining consistent brand messaging and driving client success.

About the Company:
We are a dynamic marketing and advertising agency specializing in the B2B food ingredient and nutraceutical sectors. Our collaborative and close-knit team of 25 is dedicated to creating meaningful brand experiences for our clients. We value camaraderie, teamwork, and a commitment to established processes. We offer a fast-paced yet supportive environment where creativity and innovation are encouraged.

Responsibilities:
* Develop engaging and informative copy for various marketing materials, including website content, blog posts, ad campaigns, email marketing, social media content, brochures, video scripts, infographics, case studies, white papers, press releases, and brand messaging.
* Transform creative briefs and copy points into compelling copy concepts that align with client branding and marketing initiatives.
* Collaborate with account, art, and creative directors to ensure content supports strategic goals and creative vision.
* Develop and maintain a deep understanding of each client’s business and brand to ensure consistent brand voice and adherence to brand standards across all communications.
* Conduct research to stay current with food industry trends and incorporate relevant information into content.

Qualifications:
* Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
* Minimum of 5 years of professional copywriting and editing experience, preferably in the B2B food & beverage/nutraceutical industry or a related field.
* Excellent writing and editing skills across various content formats.
* Strong understanding of B2B marketing principles and practices.
* Proven ability to adapt writing style to different brand voices and target audiences.
* Proficiency in Microsoft Office Suite and Adobe Creative Suite.
* Excellent verbal and written communication skills.
* Ability to work independently and collaboratively within a team environment.
* Strong time management and organizational skills.