Email/Lifecycle Marketing Manager

Overview

As the Email / Lifecycle Marketing Manager, the candidate is expected to collaborate cross-functionally between brand team, center team(s) and the digital marketing team. The candidate will report directly to the Performance Marketing Manager.

Responsibilities:

• Drive the development of email marketing content strategies―including creative direction, timing, messaging, and targeting
• Collect & review content form submissions checking that all details have been submitted correctly
• Share finalized copyedited content and emails with the center teams
• Build email proofs for each center
• Schedule custom emails for deployment
• Facilitate any additional email request from the brand team
• Work with brand team and IT team in building out new email templates
• Optimize future communications to drive the greatest possible engagement statistics
• Stay up to date with the latest email / CRM trends and best practices, and actively share useful updates and suggestions to help improve performance
• Attend weekly department meetings, as well as weekly 1:1 meeting with supervisor

Qualifications and Education Requirements:

• Proven work experience as an email marketing manager or digital marketing specialist
• Salesforce Marketing Cloud experience
• Hands on experience with HTML and content management systems
• Strong project management skills
• An ability to work under tight deadlines

Additional Notes:

• 20-30 hours / week

The target hiring compensation range for this role is $40.00 – $45.45 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.