Account Director

Overview

Must have a Broadway/Theatre experience to be considered.

The Account Director oversees the overall strategy, planning, coordination and execution of a show’s advertising and marketing campaign. The Account Director is responsible for shaping the “story” of each client meeting and must speak holistically about advertising, both internally and externally, including brand story, industry perception, consumer strategy, creative directions and insights that will drive all parts of the campaign. The Account Director oversees and manages a team of account managers and account associates to ensure good communication and internal workflow. The Account Director also works closely with creative directors to shape a show’s marketing path.

JOB RESPONSIBILITIES

• Oversees the strategy, planning, coordination and execution of a show’s overall advertising and marketing campaign
• Shapes the “story” of each account, initiating long-term planning according to a show’s life cycle and sales needs
• Sets media strategy including buying/negotiating
• Creates insightful objectives and strategy to direct the internal team based on research and data from the digital/analytics team
• Oversees the project briefing process, working with account managers and account associates on the execution of all deliverables
• Leads overall communication between the client, all internal teams, and any additional agencies

QUALIFICATIONS & EXPERIENCE

• Experience working in advertising agencies and in the theater industry (required)
• Experience in media strategy, buying and planning
• Understanding of advertising/marketing principles
• Proficiency in G-Suite, Microsoft Word, Microsoft Excel, Keynote and Power Point
• Extreme attention to detail and strong ability to multitask
• Strong interpersonal skills and ability to communicate effectively with a range of personalities
• Ability to keep calm under pressure in a fast-paced environment
• 5+ years of experience working in marketing or advertising (interactive experience / knowledge of social a plus)
• Interest in / knowledge of the New York theater industry