Digital Media Planner

Overview

*Location Requirements: East coast or central time zone candidates only*

About the Role:

Join a leading national educational organization’s Corporate Communications & Digital Media team as a Digital Media Planner. This position will support the Ad team, working alongside the Director and Assistant Director, reporting to the Senior Director of Digital Media.

This long-term contract position is designed to support workflow peaks and provide coverage during team transitions. The role offers potential for extended engagement based on business needs.

Team Structure:

The department consists of two primary teams:

• Advertising Team (home of this role)
• Social Media Team

Core Responsibilities:

Campaign Management

• Manage full advertising cycle across organizational programs
• Develop and execute digital media campaigns
• Research and assess media plan options based on objectives
• Create and edit content
• Coordinate ad specifications and creative assets
• Implement and monitor AB testing
• Perform quality assurance on ad creative
• Lead daily campaign executions
• Optimize performance based on KPIs

Analytics and Reporting

• Collect and analyze campaign data
• Develop comprehensive campaign readouts including samples, highlights, and recommendations
• Resolve tracking and reporting discrepancies
• Design innovative strategies based on data insights
• Monitor and report on campaign performance metrics

Operational Support

• Manage vendor relationships
• Process contracts and revisions
• Maintain and update campaign schedules
• Ensure timely project delivery
• Coordinate with internal and external partners

Required Qualifications:

• 2-4 years post-graduate experience in digital marketing
• Strong background in digital media operations
• Demonstrated experience with Meta, TikTok, and Google ad platforms
• Experience with display advertising, third-party email, social media, and content marketing
• Exceptional attention to detail and follow-through capabilities
• Advanced analytical and problem-solving skills
• Creative writing and communication expertise
• Understanding of rich media, dynamic creative, mobile, and video ad units

Technical Skills:

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
• Experience with Adobe Analytics Suite or Google Analytics
• Knowledge of Omni-cloud marketing platforms (Salesforce preferred)

Preferred Experience:

• Ad agency background strongly preferred
• Similar corporate role experience will be considered if other qualifications are met
• Portfolio of writing samples will be required during interview process

Note: This role is a long-term temporary position designed to augment normal workflow peaks and provide additional support for the team.

The target hiring compensation range for this role is $25 to $30/hr. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.