Marketing Manager

Overview

The main function of the Marketing Manager Game Promotional Programs is to help drive and fundamentally support the creation of marketing programs and promotions that increase overall visibility of the game catalog. Working with the Senior Global Marketing manager this role will help define promotional strategy through knowledge of the product, the audience, and the ecosystem and help to execute this strategy across all marketing channels and endpoints.

This role is meant to significantly enhance the team’s ability to deliver programs at the highest level with the best content and the greatest visibility to meet consumer engagement and revenue goals of the Marketing Team.

Key responsibilities include:

• Investigate assumptions and explore new opportunities
• Help to determine high impact programs but also to challenge the effectiveness of established programs with observations on revenue and engagement. 
• Bring ideas to the table for exciting new programs or tweaks to enhance existing programs. 
• Act as sounding board for the Marketing Lead to challenge assumptions and keep programs fresh.
• Optimize programs for revenue, engagement, and retention 
• Support Marketing Lead in using feedback and data to create the best programs for consumers. Work with the Marketing Team to deliver assets to stores and Marcom teams in a timely manner to create the strongest programs. 
• Facilitate efficient processes where feasible. 
• Establish strong mutually beneficial relationships with internal partner teams and external creative vendors. 
• Using reports on Key Performance Indicators help the Marketing Lead determine whether program goals were achieved and determine pivot points to improve programs as needed.

Additional Opportunities

• Present programs to internal stakeholders
• Work with Marketing lead on GTM plans
• Oversee regular check-ins with internal partner groups on sharing initiatives and program effectiveness
• Help drive follow-up/postmortem analysis as needed. 
• Own the scheduling and agenda of various meetings and tactics, potential ownership of some promotions

Qualifications:

• Ability to create marketing strategies that increase competitive advantage
• Strong organizing and project management skills to handle diverse projects simultaneously, and track assets and overall progress and enable partner teams to meet deadlines.
• Ability to work with internal partner teams and align priorities including Marcom, Store, 3rd Party Marketing, etc
• Emphasis on learning the ecosystem and the players to enable quick and efficient problem solving
• Ability to work across PC and console gaming ecosystems, develop strong affinity for consumer wants and needs and understand how to meet the same.
• A high level of interpersonal and verbal communication skills necessary to relate to other people at their knowledge level
• Ability to be agile in thinking and execution

The target hiring compensation range for this role is $60.87 to $67.64 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent gets access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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