B2B Director of Marketing

Overview

On-site in Bell Gardens, CA

As a B2B Marketing Director, you will lead strategic marketing initiatives to drive growth, strengthen brand presence, and deepen customer relationships in the B2B sector. This role requires collaboration with cross-functional teams and leveraging digital marketing expertise to achieve key business objectives.

Responsibilities and Essential Duties:

• Strategic Go-To-Market Planning: Develop and implement comprehensive strategies for electrical manufacturing products targeted at B2B customers, ensuring alignment with growth and revenue objectives.
• Digital Marketing Leadership: Oversee digital presence across SEO/SEM, email marketing, social media, and website optimization to drive lead generation and customer acquisition.
• Print Marketing Strategies: Create impactful print materials like brochures, catalogs, and other promotional content to support digital efforts and engage a wide B2B audience.
• Industry Partnerships: Cultivate partnerships with key stakeholders, distributors, and suppliers to enhance market reach and foster collaboration.
• Product Launch Oversight: Direct product launches with coordinated campaigns to maximize awareness and impact for new products.
• Data-Driven Campaign Optimization: Set and monitor KPIs to measure campaign performance, making data-backed decisions for continuous improvement.
• Integrated Marketing Campaigns: Lead cohesive, multi-channel campaigns to maintain consistent branding and drive engagement.
• Budget Management: Manage and optimize the marketing budget to meet ROI goals, with effective quarterly and annual resource allocation.
• Cross-Functional Collaboration: Work with sales, design, and project management teams to set targets, track progress, and align budgets with results.
• Brand Consistency: Ensure a unified brand voice and messaging across all channels to enhance brand recognition and customer trust.
• Industry Trend Adaptation: Conduct ongoing market research and stay updated with industry trends to refine strategies based on market needs.
• Event Participation: Represent the company at trade shows and industry events, using these opportunities to build relationships and promote products.

Qualifications:

• Experience: 7+ years in B2B marketing, with a strong preference for experience in electrical manufacturing or similar industries.
• Education: Bachelor’s degree in Marketing, Business, or related field; MBA or equivalent is preferred.
• Certifications: Scrum Master or Product Owner certification is advantageous.
• Technical Skills: Proficiency in marketing tools such as Mailchimp, Google Ads, Google Analytics, Salesforce, HubSpot, and similar platforms.
• Analytical and Leadership Skills: Strong ability to translate data into actionable insights, with proven leadership and communication capabilities.
• Language and International Experience: Multilingual abilities or experience with international markets is a plus.

Travel Requirements:

This position may require periodic travel to attend trade shows, industry events, and partner meetings as needed to support business growth and relationship-building initiatives.