Digital Advertising Analyst

Overview

We are seeking a Digital Advertising Analyst to join the Services Digital Advertising team. You will work on the Paid Digital Media Strategy team under the Digital Advertising Analytics Lead to compile cross-channel reporting data and communicate key insights, offering actionable recommendations to stakeholders. This team plays a vital role in driving new customer acquisition, raising awareness, and educating consumers about our services through various paid digital marketing channels.

Key Responsibilities:

• Collaborate with Strategy and Channel Activation Specialists, as well as media agencies, to stay updated on strategies and tactics that support campaign objectives.
• Work with data from paid social, display, video, and SEM campaigns, applying an understanding of both upper and lower funnel paid digital metrics.
• Interpret media performance across channels and provide full funnel support, highlighting insights that drive business outcomes.
• Partner closely with the Measurement Instrumentation, Media Ops, and Ad Ops teams to ensure data accuracy and consistency.
• Deliver reporting support for Activation, and work with Strategy and the Digital Advertising Analytics Lead to provide performance updates to product marketing leads.
• Lead the development of compelling narratives based on data, driving decision-making through data storytelling.
• Analyze marketing success across channels, identifying primary and secondary KPIs, and effectively communicating insights to various internal stakeholders.
• Assist with QA of data discrepancies and troubleshooting issues related to data integrity.

Key Qualifications:

• 5+ years of experience in digital advertising analytics, with a strong focus on reporting and insights for acquisition objectives.
• Expertise in digital advertising attribution, measurement, and modeling techniques (incrementality, lift analysis, Measurement Plans, Testing, MMM).
• Proficiency in Excel and Keynote/PowerPoint, with strong data visualization and presentation skills.
• Experience with SQL or Python is a plus, though not required.
• Exceptional communication and presentation skills, both written and verbal, with the ability to convey complex data insights to non-technical stakeholders.
• Strong analytical skills with a passion for data storytelling, able to distill media strategy into clear, actionable insights.
• Ability to thrive in a cross-functional environment, working with agility and managing competing priorities effectively.
• High level of attention to detail and urgency in delivering outcomes, with a focus on solutions.

Education & Experience:

• Bachelor’s degree (BS/BA) in Marketing, Business, or a related field.
• 5+ years of experience in a marketing analyst or related role, preferably within the media/marketing space.

The target hiring compensation range for this role is $55-61 hourly. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.