HubSpot Marketing Automation Specialist

Overview

Title: Hubspot Marketing Automation Specialist

Hours: Part-time -2 weeks assigment – July 8th-19th 

Location: Remote but must be able to work CST standard business hours

The HubSpot Marketing Automation Specialist will be responsible for developing, implementing, and optimizing automated marketing campaigns using HubSpot. This role requires a deep understanding of B2B marketing strategies, excellent technical skills in HubSpot, and a data-driven mindset to drive lead generation, nurture campaigns, and improve overall marketing effectiveness.

Key Responsibilities:

• HubSpot Management: Configure and manage HubSpot tools including Marketing Hub, Sales Hub, and CRM to support B2B marketing initiatives.
• Campaign Development: Design, build, and execute automated marketing campaigns including email marketing, lead nurturing, segmentation, and personalization.
• Lead Generation: Develop and implement strategies to generate and nurture leads, ensuring a steady flow of qualified leads to the sales team.
• Content Creation: Collaborate with content creators to develop engaging and targeted content for various stages of the buyer’s journey.
• Analytics & Reporting: Monitor, analyze, and report on campaign performance metrics to measure ROI and optimize future campaigns.
• A/B Testing: Conduct A/B tests to continually optimize email marketing and other automated campaigns.
• Workflow Automation: Create and manage workflows for lead scoring, segmentation, and automation of repetitive marketing tasks.
• Integration Management: Ensure seamless integration of HubSpot with other marketing and sales tools, such as Salesforce, LinkedIn, and Google Analytics.
• Training & Support: Provide training and support to team members on HubSpot best practices and new features.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum of 3 years of experience in B2B marketing, with at least 2 years of hands-on experience using HubSpot.
• Technical Skills: Proficiency in HubSpot Marketing Hub, Sales Hub, and CRM. Experience with HTML/CSS for email templates is a plus.
• Analytical Skills: Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Communication: Excellent written and verbal communication skills with the ability to create compelling content and effectively communicate complex ideas.
• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Certification: HubSpot certifications in Inbound Marketing, Email Marketing, or Marketing Software are preferred.

The target hiring compensation range for this role is the equivalent of $ 40.00-45.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.