Marketing Operations Specialist

Overview

Aquent’s leading insurance client is seeking a results-driven Marketing Operations Specialist who will execute some of their core marketing initiatives across email, web/portal and events. The ideal candidate is proficient with mastering a variety of technology platforms and a process-oriented team player who is capable of coordinating across stakeholders on time-sensitive efforts. The talent will support the team on high-profile marketing initiatives including managing web/portal updates in Drupal/Adobe, executing and reporting on email campaigns in Salesforce Marketing Cloud, creating online/in-person events in Cvent and helping manage crucial CRM data in Salesforce. By joining this team, you will have the opportunity to work in a fast-paced, high-growth environment where innovation and excellence are always encouraged. This is a role that performs a critical function in delivering our marketing strategy across multiple channels. 

This is a hybrid role that can be based in Newark, New Jersey or New York City and the assignment will last 12 months.  If you’re interested in having a direct impact on prominent marketing initiatives, we’d love to hear from you!

Your Required Skills:
– Ability to balance multiple priorities while ensuring accuracy and quality
– Exceptional project management skills with an ability to deliver on time-sensitive tasks
– Detail-oriented with solid written and verbal skills
– Ability to work independently or across teams as needed
– Excellent communication and collaboration skills

Key Responsibilities:
– Coordinate with key stakeholders including Marketing and Compliance to ensure approval and accuracy
– Create and update templates and copy/media
– Test and ensure accuracy of updates
– Deploy and support metrics reporting
– Provide operational support across the following platforms:
        – Email: Salesforce Marketing Cloud
        – Events: Cvent
        – Web/Portal: Drupal, Adobe, Proprietary platform

Preferred Experience:
– 2+ years of experience using a content management platform, e.g., Drupal or Adobe preferred
– 2+ years of experience creating/executing email campaigns in Marketing Cloud or a similar email platform preferred
– Familiarity with CRM platforms, e.g. Salesforce
– Familiarity with events platforms, e.g. Cvent

Extra Details: 
Within Salesforce Sales Cloud:
– Create campaigns based on marketing-defined audience segments
– Update records and objects based on appropriate review
– Credential management and offboarding
– Report monitoring to identify issues and coordinate data reviews with stakeholders
– Coordination of undeliverable emails after mailings
– Various data cleanup projects (i.e., clean up master fund table, Org Owner reassignment)
– Assist business validation during development testing (UAT)
– Update training collateral and support training sessions
– Semiannual user review license

The target hiring compensation range for this role is $52 to $57 per hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.