Marketing Automation Data Analyst

Overview

We are looking for an experienced Data Analyst to work with our clients Marketing Automation team. The Marketing Automation team is a collaborative and dedicated team with a passion for ensuring the customers they serve receive timely and accurate communications. They partner with internal customers throughout the organization in sending a large volume of communications a year, leveraging data to develop segmented, dynamic, and personalized communications to provide a tailored communication journey for our audiences.

About the Opportunity
You will be a member of a cross-functional digital campaign team, tasked with accurately provisioning for the purpose of outbound digital communications including email and SMS campaigns. Working remotely, you will also plan, analyze, develop, test, deliver and complete quality assurance of data you and other team members provision to support these external communications.

In this role, you will:

• Business Analysis and Data Strategy (10%)
  • Develop a deep understanding of the enterprise and marketing data landscape.
  • Consult periodically with internal customers on how best to use actionable data in marketing and operational email communications.
• Data Provisioning (60%)
  • Fulfill data requests from internal customers using a sound understanding of company data, data policies and governance.
  • Create complex data extensions and automation activities using SQL.
  • Partner with Digital Production staff to customize data output as required for use in personalization, dynamic content, and reporting.
  • Provide customer support on an as needed basis by investigating and addressing escalated incidents with data quality.
  • Understand Salesforce Marketing Cloud (SFMC) data models, data extensions, and the core system data structure to successfully deliver segmented and tailored messaging to meet business needs.
  • Facilitate and participate in detailed data analysis necessary to measure, identify and track the quality of data in an ongoing manner.
  • Complete quality assurance of SQL code and data output to ensure business requirements and specs have been met.
• Process and Project Management (20%)
  • Work closely with internal customers to ensure data requirements are clear and actionable.
  • Ensure SLAs are met. Manage and escalate issues that arise through the data provisioning process.
  • Leverage JIRA for collaboration and managing work.
• Documentation (10%)
  • Contribute to team resources by documenting common queries and unique processes that can be leveraged by other data analysts on the team.

Qualifications:

• A Bachelor’s degree, with additional post graduate degree, MS, or MBS preferred.
• Experience with standard business and project management processes.
• 3-6 years experience in managing and executing data management initiatives, including data management, warehousing, provisioning, and business intelligence.
• Advanced knowledge of SQL, with expertise in SQL standards and best practices.
• Practical knowledge of DBMS, ETL tools, reporting and analysis tools, and data mining tools.
• Experience in multiple areas of data standards, data management, data warehousing and business intelligence is essential.
• Demonstrated ability to complete projects on time and on budget.
• Strong analytical and data analysis experience with structured problem-solving ability.
• Experience with education related data is preferred.

Additionally, we prefer you have:

• Demonstrable experience in Salesforce Marketing Cloud or the ability and willingness to quickly learn Salesforce best practices and development.
• Experience with AWS, Postgres Database, DynamoDB or similar cloud technology.
• Demonstrated competency in strategic thinking with strong abilities in relationship management.
• Experience in business process analysis, design, and documentation.
• Execution and delivery focused mind set.
• Desire to learn, explore and be challenged.

The target hiring compensation range for this role is the equivalent of $45 to $50 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
 

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.