Senior Manager, Marketing Operations

Overview

Our Client is seeking a Senior Manager of Marketing Operations in the Owned Channel Strategy & Ops (OCSO) Tech Enablement team, you will be instrumental in the implementation of cutting-edge marketing technologies, particularly focusing on Adobe Experience Platform (AEP). Your expertise in marketing operations, change management, and digital technologies will drive the success of our owned channel marketing initiatives.

Key Responsibilities:

• Report directly to the hiring manager of the Owned Channel Strategy & Ops (OCSO) Tech Enablement team.
• Lead the planning and implementation of Adobe Experience Platform (AEP) for Our Client’s owned channels, primarily email and app.
• Support current tools outside of Adobe, including enhancements and process mapping for campaign management and audience segmentation.
• Develop and implement integrated marketing plans and initiatives for owned channels.
• Strategically plan and execute marketing activities, ensuring alignment with business objectives.
• Manage relationships with external agencies, vendors, and business partners.
• Lead and facilitate cross-functional or organizational groups to drive marketing initiatives forward.

Requirements:

• 4-8 years of experience in personalized owned channel marketing, including email, in-app marketing, offers, and marketing automations.
• 3+ years of experience with Adobe Experience Platform (Real-Time CDP, Journey Optimizer, Journey Analytics).
• 3+ years of experience in change management, driving adoption of new marketing tools, and empowering end users.
• Ability to balance strategic thinking with hands-on involvement in marketing tools.
• Strong interpersonal and relationship-building skills, with the ability to work effectively in a complex, matrixed organization.
• Excellent project management, problem-solving, and organizational skills.
• Strong analytical skills, capable of distilling data into actionable insights.
• Bachelor’s degree or equivalent related work experience.

The target hiring compensation range for this role is $68 to $72/HR. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive