Blog

Pharma's new way to overcome doubt with reputation branding.
New ways pharmaceutical companies are using customer-centric strategies and major events to defeat doubt and controversy.
Content & Creative, Experience & Product, Marketing & Analytics, Healthcare, Pharmaceuticals & Life Sciences

Pharma telehealth opens doors to more direct communication.
How pharma companies use telehealth, data, and AI to boost direct-to-consumer communication, improve patient outcomes, and cut costs.
Content & Creative, Experience & Product, Marketing & Analytics, Pharmaceuticals & Life Sciences

Pharma brands need to focus on a human-centered approach.
Pharmaceutical companies are adopting integrated omnichannel strategies, using digital platforms and personalized data for marketing.
Content & Creative, Experience & Product, Marketing & Analytics, Pharmaceuticals & Life Sciences

The benefits and value of AI in life science marketing.
Generative AI is revolutionizing life science marketing through personalization, efficiency, ethical compliance, and more.
Consulting & Operations, Content & Creative, Engineering & Technology, Innovation & Emerging Tech, Pharmaceuticals & Life Sciences
Insights from Aquent Studios

How to break down team silos in tech.
The challenges and impacts of team silos and ways to break down barriers and improve interdepartmental collaboration in marketing.
Consulting & Operations, Technology

Extended reality and its impact on automotive market research.
Leveraging XR technology for simulated drives and virtual launches reduces expenses while providing richer customer insights.
Automotive & Mobility, Emerging Technologies, Technology

Gain a competitive edge using AR for enterprise applications.
Businesses should implement the use of AR technology for better workflows, collaboration, and learning.
Emerging Technologies, Technology

3 important strategies to overcome content fatigue.
Help consumers combat content fatigue by utilizing emotional marketing and personalized content in your next digital content strategy.
Content & Creative, Technology