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How pharma influencer marketing can bring new authenticity.

Pharmaceutical influencers balance authenticity, advocacy, and compliance to build impactful partnerships.

Consulting & Operations, Content & Creative, Marketing & Analytics, Pharmaceuticals & Life Sciences

By Elisabeth Svensson

Pharma's new way to overcome doubt with reputation branding.

New ways pharmaceutical companies are using customer-centric strategies and major events to defeat doubt and controversy.

Content & Creative, Experience & Product, Marketing & Analytics, Healthcare, Pharmaceuticals & Life Sciences

By Elisabeth Svensson

The truth about PBM reform and pharma's path forward.

A concise analysis of the key trends and challenges redefining the future of PBMs and the pharmaceutical industry.

Content & Creative, Pharmaceuticals & Life Sciences

By Elisabeth Svensson

Pharma aims to engage HCPs with omnichannel marketing paths. 

Pharma companies adopt omnichannel strategies, using data and tech to engage HCPs, overcoming regulatory hurdles.

Content & Creative, Marketing & Analytics, Pharmaceuticals & Life Sciences

By Elisabeth Svensson

Unique ways to foster creativity in pharma marketing.

Inject new ideas into your Pharma Team by focusing on talent acquisition, investing in DEI, and prioritizing patient-centricity.

Content & Creative, Innovation & Emerging Tech, Marketing & Analytics, Pharmaceuticals & Life Sciences

By Elisabeth Svensson

The benefits and value of AI in life science marketing.

Generative AI is revolutionizing life science marketing through personalization, efficiency, ethical compliance, and more.

Consulting & Operations, Content & Creative, Engineering & Technology, Innovation & Emerging Tech, Pharmaceuticals & Life Sciences

By Elisabeth Svensson, Shetal Vyas

Pharma brands need to focus on a human-centered approach.

Pharmaceutical companies are adopting integrated omnichannel strategies, using digital platforms and personalized data for marketing. 

Content & Creative, Experience & Product, Marketing & Analytics, Pharmaceuticals & Life Sciences

By Elisabeth Svensson

Pharma telehealth opens doors to more direct communication.

How pharma companies use telehealth, data, and AI to boost direct-to-consumer communication, improve patient outcomes, and cut costs.

Content & Creative, Experience & Product, Marketing & Analytics, Pharmaceuticals & Life Sciences

By Elisabeth Svensson

The pre-submission team's approach—streamlining made simple.

Expertise for a successful FDA submission.

Consulting & Operations, Content & Creative, Experience & Product, Pharmaceuticals & Life Sciences

By Multiple Contributors

Content repurposing: a breakthrough for your pharma creative needs. 

Get specialist support to reduce your workload.

Consulting & Operations, Content & Creative, Marketing & Analytics, Pharmaceuticals & Life Sciences

By Meredith Fields

Bolster your agile team value with specialized external support.

Ensure compliance with expert reinforcements.

Consulting & Operations, Content & Creative, Marketing & Analytics, Pharmaceuticals & Life Sciences

By Multiple Contributors

Top three AI tools design teams need to use in the New Year. 

Discover how you can use generative AI tools.

Consulting & Operations, Content & Creative, Innovation & Emerging Tech, Pharmaceuticals & Life Sciences

By David White

A new era of digital media: embracing modular content.

Your key to a streamlined MLR approval.

Consulting & Operations, Content & Creative, Marketing & Analytics, Pharmaceuticals & Life Sciences

By Aquent

Improve your medical-legal reviews with better preparation.

No one knows the material better than you. 

Consulting & Operations, Marketing & Analytics, Pharmaceuticals & Life Sciences

By Lisa Sherwood