Blog

How to solve the influencer and performance marketing dilemma.
Without clear strategies and strong data, brand success is hard to measure beyond the buzz, but here’s how the approach can be redefined.
Consulting & Operations, Marketing & Analytics, Fashion & Beauty, Retail

How brands can create a more enriching online shopping experience.
Boost sales with personalized e-commerce strategies, including user-generated content, to drive engagement and conversions.
Content & Creative, Experience & Product, Marketing & Analytics, Fashion & Beauty, Retail

TikTok's sizable effect on the fashion and beauty industries.
Using microtrends, "core" aesthetics, dupe culture, and community-driven sales, TikTok revolutionized the fashion and beauty industries.
Consulting & Operations, Content & Creative, Marketing & Analytics, Fashion & Beauty

How “fun” is fueling brand growth in the beauty industry.
How playful branding, cultural engagement, and bold marketing strategies can drive sales and success for your brand.
Consulting & Operations, Content & Creative, Experience & Product, Marketing & Analytics, Fashion & Beauty
Insights from Aquent Studios

How to break down team silos in tech.
The challenges and impacts of team silos and ways to break down barriers and improve interdepartmental collaboration in marketing.
Consulting & Operations, Technology

Extended reality and its impact on automotive market research.
Leveraging XR technology for simulated drives and virtual launches reduces expenses while providing richer customer insights.
Automotive & Mobility, Emerging Technologies, Technology

Gain a competitive edge using AR for enterprise applications.
Businesses should implement the use of AR technology for better workflows, collaboration, and learning.
Emerging Technologies, Technology

3 important strategies to overcome content fatigue.
Help consumers combat content fatigue by utilizing emotional marketing and personalized content in your next digital content strategy.
Content & Creative, Technology