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Why conversational commerce is the new big shift in retail.

Discover how Conversational AI for retail personalizes the omnichannel experience.

Consulting & Operations, Experience & Product, Marketing & Analytics, Fashion & Beauty, Retail

By Laura Ceccato-Chopp

Why 2025 is the year of human connection in retail.

Learn how AI, live shopping, and IRL experiences can boost trust, increase sales, and spur human connection in 2025. 

Content & Creative, Experience & Product, Marketing & Analytics, Fashion & Beauty, Retail

By Laura Ceccato-Chopp

How to solve the influencer and performance marketing dilemma. 

Without clear strategies and strong data, brand success is hard to measure beyond the buzz, but here’s how the approach can be redefined.

Consulting & Operations, Marketing & Analytics, Fashion & Beauty, Retail

By Aquent

TikTok's sizable effect on the fashion and beauty industries.

Using microtrends, "core" aesthetics, dupe culture, and community-driven sales, TikTok revolutionized the fashion and beauty industries.

Consulting & Operations, Content & Creative, Marketing & Analytics, Fashion & Beauty

By Laura Ceccato-Chopp

How to make cultural beauty rituals into marketing experiences.

Boost sales by turning global beauty rituals into immersive experiences that deepen customer loyalty and set your brand apart.

Content & Creative, Experience & Product, Marketing & Analytics, Fashion & Beauty, Travel & Hospitality

By Laura Ceccato-Chopp, Michele Marin

How brands can create a more enriching online shopping experience.

Boost sales with personalized e-commerce strategies, including user-generated content, to drive engagement and conversions.

Content & Creative, Experience & Product, Marketing & Analytics, Fashion & Beauty, Retail

By Laura Ceccato-Chopp

Great brand collaborations are the best to strengthen identity.

What makes a great brand collaboration? Explore strategies real brands use to achieve impactful results.

Content & Creative, Marketing & Analytics, Fashion & Beauty, Retail

By Laura Ceccato-Chopp

In the fashion world, all eyes are on creative directors.

Creative Directors like Phoebe Philo build brand loyalty and why the right Creative Director is key to a fashion brand's success.

Consulting & Operations, Content & Creative, Fashion & Beauty

By Laura Ceccato-Chopp

Soaring beauty sales are now in airport pop-ups.

How airport pop-ups can transform beauty brands and maximize impact in travel retail.

Consulting & Operations, Content & Creative, Experience & Product, Fashion & Beauty, Retail, Travel & Hospitality

By Laura Ceccato-Chopp, Michele Marin

How “fun” is fueling brand growth in the beauty industry.

How playful branding, cultural engagement, and bold marketing strategies can drive sales and success for your brand.

Consulting & Operations, Content & Creative, Experience & Product, Marketing & Analytics, Fashion & Beauty

By Laura Ceccato-Chopp