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US automakers need to focus on EV innovation.

BYD's global EV growth pressures Ford and GM to innovate faster and avoid isolationism to stay competitive.

Engineering & Technology, Experience & Product, Innovation & Emerging Tech, Automotive & Mobility

By Kelly Collins, Liz Boone

Tired of EV myths? Here's how to really debunk them.

How automakers can use humor to tackle EV myths and lead the EV safety conversation as part of their brand strategy.

Consulting & Operations, Content & Creative, Marketing & Analytics, Automotive & Mobility

By Kelly Collins, Liz Boone

AI product visualization is the new era of product photography.

AI product visualization lets brands create custom, high-volume imagery quickly and affordably, giving complete control over visuals.

Consulting & Operations, Innovation & Emerging Tech, Automotive & Mobility, Technology

By Nate Barilka, Travis O'Neal

Consumer demand and policy are driving EV market growth.

Despite political unpredictability, the U.S. leads the world in EV adoption, which is being propelled by rising demand and investments.

Engineering & Technology, Marketing & Analytics, Automotive & Mobility

By Kelly Collins, Liz Boone

Connect with electrified households to accelerate EV growth. 

Discover how home electrification is transforming EV marketing and creating new opportunities to connect with electrified households.

Content & Creative, Innovation & Emerging Tech, Marketing & Analytics, Automotive & Mobility, Energy

By Kelly Collins, Liz Boone

From job site to driveway, a unique pathway to EV adoption.

How fleet electrification is outpacing personal EV adoption and transforming fleet drivers into personal EV buyers.

Engineering & Technology, Experience & Product, Innovation & Emerging Tech, Automotive & Mobility

By Liz Boone, Kelly Collins

EV owners have had enough and need reliable charging stations.

Marketers can create unique experiences by developing reliable charging solutions to ease "charging anxiety" for EV owners.

Consulting & Operations, Engineering & Technology, Experience & Product, Innovation & Emerging Tech, Automotive & Mobility

By Kelly Collins, Liz Boone

Extended reality and its impact on automotive market research.

Leveraging XR technology for simulated drives and virtual launches reduces expenses while providing richer customer insights.

Consulting & Operations, Engineering & Technology, Innovation & Emerging Tech, Automotive & Mobility, Technology

By Aquent

Drive the EV market surge with powerful growth strategies.

Better accessibility, strategic marketing partnerships, and enhanced charging infrastructure are creating new brand opportunities.

Consulting & Operations, Experience & Product, Innovation & Emerging Tech, Marketing & Analytics, Automotive & Mobility

By Kelly Collins, Liz Boone

Innovative uses for extended reality (XR) in automotive. 

Enhance onboarding and sales with spatial computing and extended reality.

Consulting & Operations, Engineering & Technology, Innovation & Emerging Tech, Automotive & Mobility, Technology

By Aquent

AR / VR and 3D development: disruptive technology in automotive.

From product design to sales, XR is disrupting it.

Consulting & Operations, Engineering & Technology, Innovation & Emerging Tech, Automotive & Mobility, Technology

By Aquent