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Why conversational commerce is the new big shift in retail.

Discover how Conversational AI for retail personalizes the omnichannel experience.

Consulting & Operations, Experience & Product, Marketing & Analytics, Fashion & Beauty, Retail

By Laura Ceccato-Chopp

How pharma influencer marketing can bring new authenticity.

Pharmaceutical influencers balance authenticity, advocacy, and compliance to build impactful partnerships.

Consulting & Operations, Content & Creative, Marketing & Analytics, Pharmaceuticals & Life Sciences

By Elisabeth Svensson

Why 2025 is the year of human connection in retail.

Learn how AI, live shopping, and IRL experiences can boost trust, increase sales, and spur human connection in 2025. 

Content & Creative, Experience & Product, Marketing & Analytics, Fashion & Beauty, Retail

By Laura Ceccato-Chopp

Tired of EV myths? Here's how to really debunk them.

How automakers can use humor to tackle EV myths and lead the EV safety conversation as part of their brand strategy.

Consulting & Operations, Content & Creative, Marketing & Analytics, Automotive & Mobility

By Kelly Collins, Liz Boone

Why underpromise and overdeliver is still good advice.

Build trust with clients by exceeding expectations, providing value up front, and anticipating their needs with proactive solutions.

Consulting & Operations, Experience & Product, Marketing & Analytics, Financial Services

By Kathleen Ellison

How to solve the influencer and performance marketing dilemma. 

Without clear strategies and strong data, brand success is hard to measure beyond the buzz, but here’s how the approach can be redefined.

Consulting & Operations, Marketing & Analytics, Fashion & Beauty, Retail

By Aquent

TikTok's sizable effect on the fashion and beauty industries.

Using microtrends, "core" aesthetics, dupe culture, and community-driven sales, TikTok revolutionized the fashion and beauty industries.

Consulting & Operations, Content & Creative, Marketing & Analytics, Fashion & Beauty

By Laura Ceccato-Chopp

How to make cultural beauty rituals into marketing experiences.

Boost sales by turning global beauty rituals into immersive experiences that deepen customer loyalty and set your brand apart.

Content & Creative, Experience & Product, Marketing & Analytics, Fashion & Beauty, Travel & Hospitality

By Laura Ceccato-Chopp, Michele Marin

Pharma's new way to overcome doubt with reputation branding.

New ways pharmaceutical companies are using customer-centric strategies and major events to defeat doubt and controversy.

Content & Creative, Experience & Product, Marketing & Analytics, Healthcare, Pharmaceuticals & Life Sciences

By Elisabeth Svensson

The ROI of excellent client experience in asset management.

The experience economy is transforming finance—learn how to personalize interactions, boost loyalty, and increase profitability.

Consulting & Operations, Experience & Product, Marketing & Analytics, Financial Services

By Aquent

How brands can create a more enriching online shopping experience.

Boost sales with personalized e-commerce strategies, including user-generated content, to drive engagement and conversions.

Content & Creative, Experience & Product, Marketing & Analytics, Fashion & Beauty, Retail

By Laura Ceccato-Chopp

Your higher ed marketing strategy depends on the right system.

Do you have the best marketing team structure to optimize efforts—centralized, decentralized, or hybrid—for higher education?

Leadership & Management, Consulting & Operations, Marketing & Analytics, Government & Nonprofit, Higher Education

By Jeff Penner, Tom Shannon

5 technology trends shaping the business world in 2025.

Tech trends shaping 2025: From AI-first strategies to data privacy and hybrid work, adapt now to drive innovation and long-term success.

Leadership & Management, Consulting & Operations, Innovation & Emerging Tech, Marketing & Analytics, Technology

By Sandra E. Lopez, Brian Shellhorn

Great brand collaborations are the best to strengthen identity.

What makes a great brand collaboration? Explore strategies real brands use to achieve impactful results.

Content & Creative, Marketing & Analytics, Fashion & Beauty, Retail

By Laura Ceccato-Chopp

Consumer demand and policy are driving EV market growth.

Despite political unpredictability, the U.S. leads the world in EV adoption, which is being propelled by rising demand and investments.

Engineering & Technology, Marketing & Analytics, Automotive & Mobility

By Kelly Collins, Liz Boone

How to create bold campaigns using consumer research.

Drive bold campaigns using consumer insights. Discover research methods, tools, and ideas to connect with your audience effectively.

Consulting & Operations, Marketing & Analytics

By Travis O'Neal