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How to use GenAI for actually strategic marketing campaigns.

Leverage GenAI for strategic marketing campaigns, not just generic content, to avoid "AI slop" by employing a clear strategy.

Content & Creative, Innovation & Emerging Tech, Marketing & Analytics

By Elizabeth Toenyes, Kevin Morales

How to conduct a creative audit: a step-by-step guide.

Streamline workflows with a creative audit to identify bottlenecks, boost efficiency, and secure team buy-in for lasting impact.

Consulting & Operations, Content & Creative, Marketing & Analytics

By Will Goad

Consumers demand better: The ROI of sustainability.

Conscious consumerism is reshaping corporate ESG. See how proof-backed sustainability is winning the cart.

Climate Action, Consulting & Operations, Marketing & Analytics, Sustainability

By Jody Mousseau, Julie Yamamoto

What makes challenger banks so popular and powerful today?

Learn what challenger banks are and how they’re reshaping banking with innovation and user-first experiences.

Consulting & Operations, Innovation & Emerging Tech, Marketing & Analytics

By Kathleen Ellison

Budget planning for 2026: A guide for university CMOs.

CMOs drive enrollment and growth by collaborating across teams, leveraging data, and securing budgets through ROI-driven insights.

Leadership & Management, Consulting & Operations, Marketing & Analytics

By Jeff Penner, Tom Shannon

Why conversational commerce is the new big shift in retail.

Discover how Conversational AI for retail personalizes the omnichannel experience.

Consulting & Operations, Experience & Product, Marketing & Analytics

By Aquent

How pharma influencer marketing can bring new authenticity.

Pharmaceutical influencers balance authenticity, advocacy, and compliance to build impactful partnerships.

Consulting & Operations, Content & Creative, Marketing & Analytics

By Elisabeth Svensson

Why 2025 is the year of human connection in retail.

Learn how AI, live shopping, and IRL experiences can boost trust, increase sales, and spur human connection in 2025. 

Content & Creative, Experience & Product, Marketing & Analytics

By Aquent

Tired of EV myths? Here's how to really debunk them.

How automakers can use humor to tackle EV myths and lead the EV safety conversation as part of their brand strategy.

Consulting & Operations, Content & Creative, Marketing & Analytics

By Kelly Collins, Liz Boone

Why underpromise and overdeliver is still good advice.

Build trust with clients by exceeding expectations, providing value up front, and anticipating their needs with proactive solutions.

Consulting & Operations, Experience & Product, Marketing & Analytics

By Kathleen Ellison

How to solve the influencer and performance marketing dilemma. 

Without clear strategies and strong data, brand success is hard to measure beyond the buzz, but here’s how the approach can be redefined.

Consulting & Operations, Marketing & Analytics

By Aquent

TikTok's sizable effect on the fashion and beauty industries.

Using microtrends, "core" aesthetics, dupe culture, and community-driven sales, TikTok revolutionized the fashion and beauty industries.

Consulting & Operations, Content & Creative, Marketing & Analytics

By Aquent

How to make cultural beauty rituals into marketing experiences.

Boost sales by turning global beauty rituals into immersive experiences that deepen customer loyalty and set your brand apart.

Content & Creative, Experience & Product, Marketing & Analytics

By Michele Marin

Pharma's new way to overcome doubt with reputation branding.

New ways pharmaceutical companies are using customer-centric strategies and major events to defeat doubt and controversy.

Content & Creative, Experience & Product, Marketing & Analytics

By Elisabeth Svensson

The ROI of excellent client experience in asset management.

The experience economy is transforming finance—learn how to personalize interactions, boost loyalty, and increase profitability.

Consulting & Operations, Experience & Product, Marketing & Analytics

By Aquent

How brands can create a more enriching online shopping experience.

Boost sales with personalized e-commerce strategies, including user-generated content, to drive engagement and conversions.

Content & Creative, Experience & Product, Marketing & Analytics

By Aquent

Your higher ed marketing strategy depends on the right system.

Do you have the best marketing team structure to optimize efforts—centralized, decentralized, or hybrid—for higher education?

Leadership & Management, Consulting & Operations, Marketing & Analytics

By Jeff Penner, Tom Shannon

5 technology trends shaping the business world in 2025.

Tech trends shaping 2025: From AI-first strategies to data privacy and hybrid work, adapt now to drive innovation and long-term success.

Leadership & Management, Consulting & Operations, Innovation & Emerging Tech, Marketing & Analytics

By Sandra E. Lopez