What's Inside
Overview
Based on more than 22,500 salaries, our 2025 Salary Guide provides up-to-date information on 2025 hiring trends, workplace insights, and the salaries you need to build a high-performing team.
SECTION I
Salaries by Geography
See up-to-date, year-over-year data for the U.S. and Canada. Get CX Manager, UI Designer, and UX Designer salary benchmarks (and dozens of other in-demand roles) for your geographic area.
SECTION II
Salaries by Gender
Use our latest findings to conduct a thorough pay equity audit, combat the gender pay gap, and promote diversity, equity, and inclusion.
SECTION III
Salaries by Emerging Roles
View cutting-edge roles as well as in-demand positions aligned with new and emerging technologies. Review Data Scientist, Prototyper, and Machine Learning Engineer salary data, as well as many other high-growth roles. All can be found in our 2025 Salary Guide.
2025 Hiring Trends
Creative & Design
Creative and design jobs are still thriving and showing overall growth in 2025, with an emphasis on adaptability, multi-disciplinary collaboration, and leveraging new tools and technologies. Creative professionals and designers are increasingly being expected to show strengths beyond their craft expertise and are being leveraged as strategic partners that drive brand value and overall business outcomes.
While designers and creative professionals can still expect to drive brand narratives, visual branding and identities, marketing assets, and other creative initiatives, the field is ever evolving as new technologies and roles emerge in the modern workplace. Everything from design collaboration tools to AI impacts how creative professionals are expected to function within their roles.
The craft and field are both evolving at a rapid pace, and while there is still high demand for creative and design professionals, the best way to stay competitive in the current market is to continue to learn how to utilize new tools and technologies and build a solid understanding of how design and creative impacts business outcomes.
Have an immediate hiring need and require the latest creative/design salary data? Use the Salary Guide to find salaries for in-demand roles including:
- Art Director
- Character Artist
- Creative Director
- Creative Operations Manager
- Design Director
- Digital Designer
- Graphic Designer
- UX Designer
- Web Designer
- Instructional Designer
Marketing & Communications
How brands and companies show up in the world is more important than ever in 2025. Marketing and communications roles will continue to grow and evolve as both emerging traditional industries and companies vie for relevancy in competitive markets.
Technology continues to play an increasingly large role in the field, with data-driven campaigns allowing for greater personalization and targeting. New and existing distribution channels continue to expand reach and create a need for multifaceted marketers. Marketing and communications professionals will need to understand how to leverage new technology while maintaining brand identity and authenticity.
Marketing and Communications Teams will become more integrated as brand storytelling and outreach will have to stay cohesive across multiple channels and touchpoints. As new technologies become more prevalent Communications Teams will be leaned on to clearly and effectively communicate their benefit to an ever broader audience.
Have an immediate hiring need and require the latest salary data for marketing roles?
Use the Salary Guide to find salaries for in-demand roles including:
- Copywriter
- Digital Marketing Manager
- Marketing Director
- Marketing Strategist
- Marketing Automation Manager
- Marketing Communications Specialist
- PR and Communications Director
- Social Media Manager
- Social Media Coordinator
- SEO Specialist
Digital Development & Production
Innovation will continue to be a top priority for most companies in 2025 and digital development and production are at the forefront of the technological revolution. While companies continue to rapidly scale their digital product offerings, Developers and Engineers are still in high demand, and the landscape remains highly competitive.
As development and production professionals continue to adopt agile methodologies and new tools allowing for quicker development cycles, the need for skilled, adaptive, and highly engaged Software Engineers and Developers continues to be a top priority for many of today’s most prominent companies.
Digital development and production will continue to evolve beyond the code base, and professionals in the field will likely see even greater need to collaborate with other functions like research, creative, design, and operations. Being a well-rounded Developer or Engineer in today’s market will not only impact how hirable you are, but earning potential as well.
Have an immediate hiring need and require the latest salary data for production and development roles? Use the Salary Guide to find salaries for in-demand roles including:
- Digital Project Manager
- Digital Producer
- Front-End Developer
- Back-End Developer
- Full-Stack Developer
- UX Designer
- UX Developer
- UX Architect
- Software Engineer
- Machine Learning Engineer