The User Researcher will conduct qualitative and quantitative research that will improve the user experience across products.
This person will report to the Manager of User Research and work closely with designers, product managers and other researchers, to deliver insights about the consumer and customer experience.
The User Researcher needs to have a passion for user research of all types and be a creative thinker with a strong research foundation but a flexible approach. He must be open to exploring out-of-the box kinds of research as a member of this growing team.
The ultimate goal of the user research team is to identify where user’s needs meet business objectives and product requirements to prioritize design approaches across various devices and channels.
• Plan and design qualitative and quantitative research studies, including scheduling, recruiting, and writing research plans that outlines study goals and methodology.
• Identify recruiting requirements, write screeners, and work closely with recruiters to obtain most appropriate users possible for research studies.
• Run qualitative and quantitative research studies, both formal (e.g., lab, remote, surveys) and informal (e.g., “guerrilla” style research).
• Analyze results from all types of qualitative and quantitative research and report at various levels, from detailed identification of issues and recommendations for product teams to high level executive overview. Present results of study as appropriate.
• Design, write, and report on quantitative research. Work closely with Analytics team when appropriate to triangulate user research data and uncover insights that answer questions posed.
• Provide innovative, customer centric, information and visual design recommendations that contribute to an enhanced user experience.
• Contribute subject matter expertise in the areas of user behavior, usability testing, and industry standard user research best practices.
• Engage in cross-functional activities and collaborates across organizational boundaries.
• Lead and facilitate research brainstorming and work sessions.
• Minimal overnight travel (up to 10%) by land and/or air.
Essential skills, knowledge and abilities:
• Proven ability to be a contributing member of a cross-functional team and inspire team confidence in and respect for the contributions of research to enhance user experience.
• A demonstrated ability to effectively partner with and communicate to stakeholders, product managers and engineering development team members.
• Express facts, thoughts and ideas in a clear, concise, convincing and organized manner.
• Must have a solid understanding of basic software design and development process and must be familiar with the various technical landscapes of multi-channel business; including web, mobile and tablet (browser and applications).
• Thorough understanding of best practices in user research, familiarity with standard design patterns across devices and user interface/information architecture conventions.
• Proven experience with techniques in qualitative research, including formal and informal usability testing, task and use-case analysis, ethnographic research, persona development, heuristic evaluations, contextual inquiry, participatory design, etc.
• Proven experience with techniques in quantitative research, including survey construction, understanding results of analytics and multivariate analysis, etc.
• Strong understanding of online advertising and revenue models
• Bachelor's degree (B.A.) from a four-year College or university; Preferred degree in Human Factors Psychology, Cognitive Psychology, Human-Computer Interaction
• Familiarity with in-lab and remote, user research tools (e.g., Morae suite, Usertesting.com, Userzoom, Surveymonkey)
• Ability to read, analyze, and interpret common psychology and research journals, financial reports, and legal documents. Ability to effectively present information to top management, public groups, and/or boards of directors.
• Basic understanding of statistics, ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
• Ability to define problems, collects data, establishes facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
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